Title:  Lead - Campaign Management

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast track career where you can grow along with Indegene’s high-speed growth.

We are purpose driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Role: Lead - Campaign Management

Job Description:

Develop thought leadership, service portfolio and solutions in area of Campaign Operations that can be taken to market – existing and new clients
• Create, develop, execute, and evaluate all marketing campaigns and strategies.
• Deep Expertise in Marketing Automation Platforms and setting Up MAP Operations at scale for Global enterprises
• Develop Capabilities in New Channel for driving integrated Campaign Operations – Social, Search, Programmatic channels.
• Build Capabilities for Campaigns Ops
• Drive New Capability Development
• Ensure Client Activation
• Develop service portfolio that enables Indegene to bring ubiquitous domain expertise in area of services in Campaign Operations .
• Build IPs to address specific challenges in campaign operations space and to gain competitive advantage through differentiation
• Directly own Campaign ops service RFP response solutioning, proposition and pricing
• Help manage internal team competencies and act as SME for project delivery
• Measure the ROI of all marketing campaigns and activities and use the data to drive decisions.
 

Desired Profile:
• Experience with email and/or marketing automation software and integration with databases
• Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required
• Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
• Native and Custom Integration experience of peripheral systems with marketing cloud . E.g. : Veeva CRM
• Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language ( preferred)
• Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript
• Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS)
• Master with SQL and robust understanding of Marketing Cloud’s contact data model
• Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration
• Ability to elicit requirements and translate to technical solutions that can scale across multiple business units
• Experience with web service integration (REST/SOAP)
• Experienced on platform migration projects from other platforms to SFMC
• Experienced on new instance set-up , new BU set up and best practices
• Experienced with integrations with CRM, and other external tools like consent management etc..
• Strong Oral and Written Communication Skills

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

If this excites you, then apply below.