Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Key Responsibilities 

Strategic Measurement & KPI Architecture 

Serve as the senior measurement advisor for assigned strategic clients, leading KPI selection, success definitions, and reporting frameworks aligned to brand objectives and campaign goals. 

Partner with Strategy Managers at campaign kickoff to design measurement approaches, reporting layouts, and data frameworks that enable long-term omnichannel storytelling across channels. 

Ensure CRM and omnichannel measurement strategies are designed to answer the most critical brand questions — not just report on outputs. 

Define and maintain HCP-level engagement benchmarks, segment performance thresholds, and optimization signals that inform always-on improvement. 

Establish clear connections between media spend, HCP engagement, and downstream Rx outcomes — building ROI narratives that hold up in budget conversations. 

Tandem Strategy Pull-Through & Omnichannel Execution 

Actively contribute to Tandem omnichannel strategy development — translating brand challenges into integrated solution designs that leverage HCP-level data, affinity scoring, segmentation, and AI-driven decisioning. 

Oversee the strategic pull-through from proposal to activation, ensuring recommended channel plans, journey architectures, and behavioral triggers are executed with fidelity and aligned to brand intent. 

Collaborate with Client Solutions and Strategy teams to evaluate opportunities for deepening Tandem adoption across existing accounts and expanding into new client portfolios. 

Contribute to the design and governance of always-on journey frameworks — including brand-level journeys, overlapping portfolio pathways, and trigger/signal layers that respond to real-world HCP behaviors. 

Evaluate performance data to identify where strategies are working, where gaps exist, and where the Tandem solution design should evolve. 

Insights, Storytelling & Optimization 

Lead the synthesis of omnichannel and CRM performance data into clear, insight-led narratives — articulating what happened, why it happened, and what it means for the brand. 

Re-engage at campaign milestones and close to review results, validate insights, and ensure reporting tells a cohesive, end-to-end brand story aligned to original objectives. 

Identify trends, patterns, and learning agendas across campaigns and clients to inform optimization recommendations and future strategy design. 

Elevate client-facing reporting from metrics outputs to strategic implications — shifting conversations from “what performed” to “what to do next.” 

Partner with the Data & Analytics team to interpret results, pressure-test insights, and develop optimization recommendations grounded in evidence. 

Client Leadership & Relationship Development 

Act as a trusted senior advisor to assigned pharmaceutical brand clients, deepening relationships through strategic dialogue, proactive insight sharing, and demonstrated business impact. 

Lead high-level client presentations, QBRs, and strategic working sessions — clearly communicating complex data and omnichannel concepts in business-aligned, executive-ready language. 

Identify and surface opportunities to expand Tandem’s footprint within client organizations by connecting measurement insights to unmet strategic needs. 

Foster cross-functional collaboration with Strategy, Account, CRM Operations, Client Solutions, and Data & Analytics teams to ensure seamless alignment between campaign intent, Tandem execution, and reported outcomes. 

Provide quality review and strategic guidance on client-facing deliverables — ensuring clarity, consistency, and high strategic value in every touchpoint. 

Good to have

Qualifications 

Experience & Expertise 

7–9 years of experience in omnichannel strategy, CRM measurement, marketing analytics, or digital marketing strategy, with a strong focus on pharmaceutical and life sciences clients. 

Deep understanding of HCP and patient journeys, CRM platforms, marketing automation, paid media, and omnichannel execution across field and non-personal promotion. 

Demonstrated ability to design measurement frameworks, define KPIs, and translate data into strategic narratives that drive client decisions. 

Experience working with or within data and technology platforms in pharma omnichannel contexts (CRM, CDP, AI decisioning, programmatic, EHR, HCP-level analytics). 

Familiarity with Tandem or similar HCP-level omnichannel platforms is a strong advantage. 

Education 

Bachelor’s degree required, preferably in Marketing, Communications, Analytics, Life Sciences, or a related field. 

Advanced degree or relevant industry certifications (e.g., CRM, analytics, digital marketing) a plus. 

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.