Title: Associate Director - Media Planning
NJ, US
Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
Must Have
Role: Associate Director – Media Planning
Description: About the Role
The Associate Director – Media Planningis an essential role at our agency. This individual will lead client media planning and will help to build our omnichannel media capabilities. Our omnichannel strength and your digital media planning expertise is what makes Addressable Health special.
The Associate Director – Media Planning will focus on two critical areas:
• Client Delivery: Develop and execute impactful omnichannel media campaigns, including channel strategy, tactical recommendations, RFP development and execution
• Service Development: Shaping our solutions to ensure that we’re defending and building our competitive advantage
Primary Responsibilities
Client Management: Support AH’s clients as the Media Planning SME
• Develop comprehensive understanding of client's business, brands, media channels, and competitive landscape and market dynamics
• Demonstrate the fiscal & operational acumen to manage budgets and ensure execution scope
• Proactively bring new ideas, opportunities, and best practices to client and agency
Service Delivery: Plan, direct and project manage omnichannel media programs for clients
• Ensure execution quality and adherence to strategy across all areas of client scope, in particular
o Participate in strategic planning, including establishing objectives and strategies
o Lead tactical planning activities, developing recommendations, tracking expenditures to ensure budget compliance, negotiation/buying, implementation and optimization
o Lead media RPF activity (e.g., drafting, assessment, negotiations and contracting)
o Oversee Media Operations to ensure high quality delivery and alignment to media plan
• Partner with internal/external teams to ensure plans are developed & deployed with excellence
• Fully understand KPIs for brand & campaign objectives and collaborate with analytics team on insights, analysis, and optimization recommendations
• Actively mitigate and manage risks and issues that may affect time, budget, and/or quality
Media Expertise: Help improve the quality of our offerings & services - shape the development of our digital media service offerings
• Proactively bring new ideas, opportunities, and best practices to agency and client teams to educate, foster creativity, and create new offerings
• Monitor trends and attend vendor meetings to stay current on offerings
• Evaluate and create new media opportunities from internal or external capabilities
• Foster senior level partnerships with prospective clients, partners, and vendors
Leadership: Act as a role model for clients, partners, and colleagues
• Provide leadership and serve as a role model within the client and agency
• Understand when it’s appropriate to make decisions independently and when to escalate
• Provide ongoing feedback to team members
• Help interview, train and orient new team members to the agency, department, and account(s)
Qualifications
Key Characteristics:
• Highly organized with great attention to detail
• Manages multiple priorities, tight deadlines and works well under pressure
• Positive energy, proven collaborator & communicator
• Entrepreneurial, troubleshooter & problem solver
Qualifications & Experience:
• College degree, preferably in marketing, advertising, communications or science/medicine
• 5+ years Agency or comparable experience, some management experience preferred
• 4+ years of digital media planning experience
Good to have
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.