Job Description
Job Title:
Associate Manager - Customer Data Platform
Posting Start Date:
05/10/2026
Job Description:
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?
We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.
We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.
If this excites you, then apply below.
Consultant
You will be responsible for:
The CDP Consultant serves as a strategic advisor and technical practitioner, bridging the gap between complex customer data platform implementations and measurable business outcomes. This role demands a rare combination of deep MarTech expertise, executive-level stakeholder management, and proven capability to identify, develop, and close new business opportunities.
You will be a trusted voice in the room — equally comfortable whiteboarding data architecture with engineers and presenting ROI narratives to CMOs. As the practice grows, you will be instrumental in shaping our CDP offering, expanding the client portfolio, and mentoring the next generation of consultants.
1. CDP Strategy & Implementation
Lead end-to-end CDP programme delivery across platforms such as Salesforce Data Cloud, Adobe Real-Time CDP, Segment, Tealium, and mParticle.
Define customer data strategy including identity resolution, audience segmentation, data governance, and activation frameworks.
Architect integrations between CDPs and downstream MarTech/AdTech systems (CRM, Email, Paid Media, Analytics).
Conduct current-state assessments, gap analyses, and deliver actionable roadmaps aligned to client business objectives.
Oversee data quality, consent management, and privacy compliance (GDPR, DPDP Act) within the CDP ecosystem.
2. Stakeholder Management
Serve as the primary point of contact for C-suite and VP-level stakeholders including CMOs, CDOs, CTOs, and CFOs.
Translate complex technical concepts into compelling business narratives tailored to executive and non-technical audiences.
Facilitate stakeholder alignment workshops, steering committee presentations, and executive briefings.
Proactively manage expectations, escalate risks early, and maintain trusted-advisor relationships throughout engagement lifecycles.
Build and maintain stakeholder maps, RACI matrices, and communication plans to ensure all voices are heard and decisions are documented.
Navigate organisational politics diplomatically — building coalition across business and IT to ensure CDP adoption and change management success.
3. New Business Development
Identify and qualify new business opportunities within existing accounts through discovery conversations and account mining.
Partner with Sales and Marketing to shape, respond to, and win RFPs, RFIs, and proactive proposals for CDP-related engagements.
Lead client-facing discovery sessions, capability demonstrations, and value-proposition workshops to accelerate pipeline progression.
Develop point-of-view (POV) papers, case studies, and solution accelerators that position the practice competitively.
Build relationships with CDP platform vendors (Salesforce, Adobe, Segment, Tealium) to co-sell and generate referral pipeline.
Represent the firm at industry events, conferences, and webinars to raise brand visibility and generate inbound interest.
4. Delivery Excellence & Quality
Establish and enforce delivery standards, templates, and methodologies across CDP programmes.
Conduct QA reviews on client deliverables — ensuring accuracy, strategic alignment, and high presentation standards.
Drive measurable outcomes by defining KPIs upfront and reporting value realisation post-implementation.
Lead retrospectives and continuous improvement cycles to evolve practice assets and methodologies.
5. Team Leadership & Capability Building
Mentor a team of 2–5 junior and mid-level CDP analysts and consultants, providing technical guidance and career coaching.
Conduct internal knowledge-sharing sessions on CDP trends, platform updates, and client success stories.
Contribute to the hiring process — interviewing, assessing, and onboarding new talent into the CDP practice.
Create a high-performance, collaborative team culture rooted in intellectual curiosity and client obsession.
COMPETENCY FRAMEWORK
Competency
Description
CDP Domain Expertise
Deep hands-on knowledge of at least two enterprise CDPs; ability to advise on platform selection and configuration.
Data Architecture
Proficient in data modelling, identity resolution, event schema design, and MarTech integrations.
Executive Presence
Confident and credible in C-suite settings; able to simplify complexity and drive consensus.
Commercial Acumen
Understands client business drivers, constructs business cases, and links CDP outcomes to revenue and retention KPIs.
Stakeholder Influence
Skilled in managing conflicting priorities, building trust across functions, and sustaining long-term relationships.
Business Development
Proven track record of originating and closing new business; comfortable owning pipeline and revenue accountability.
Structured Communication
Produces high-quality written deliverables — proposals, roadmaps, strategy decks — with clarity and precision.
Agile Delivery
Experience leading projects in agile or hybrid environments with cross-functional teams.
Mentorship
Track record of developing junior talent through active coaching, feedback, and stretch assignments.
Management Skills:
Strong problem-solving and analytical thinking
Excellent written and verbal communication for both technical and business audiences
Ability to coordinate and drive cross-functional collaboration
Self-starter with an ability to manage multiple initiatives simultaneously
Your impact:
This role is not just about delivering projects — it is about leaving a lasting mark on how our clients understand and activate their customer data, and how our practice grows in the market. Here is what success looks like at 6, 12, and 24 months.
6 Months
You have taken full ownership of at least one active CDP engagement, earning the trust of the client's leadership team.
You have contributed to at least two proposals or pitches and progressed a meaningful opportunity through the sales pipeline.
Your stakeholder communication cadence is a model others on the team reference.
12 Months
You have delivered measurable business outcomes for clients — documented uplift in campaign performance, audience activation rates, or data unification milestones that clients proudly share as case studies.
You have originated or closed new business contributing meaningfully toward the annual bookings target.
You are recognised by at least one platform vendor as a go-to partner for joint opportunities.
24 Months
You have shaped the direction of the CDP practice — your methodologies, templates, and point-of-view papers are the backbone of how the team goes to market.
You have built or expanded a client relationship from a single workstream into a multi-year strategic account.
Junior consultants you have mentored are now independently delivering and winning business of their own.
Qualification & Experience :
Essential
7+ years of experience in marketing technology, CDP implementation, or digital analytics consulting.
Hands-on experience with one or more enterprise CDPs: Salesforce Data Cloud, Adobe Real-Time CDP, Segment (Twilio), Tealium, or mParticle.
Demonstrated success managing senior stakeholders and delivering large-scale technology transformations.
Proven new business development record — from pipeline generation through contract execution.
Strong command of data privacy regulations including GDPR, CCPA, and India's DPDP Act.
Excellent presentation and written communication skills; advanced proficiency in PowerPoint / Google Slides.
Preferred
Platform certifications: Salesforce Data Cloud Consultant, Adobe Real-Time CDP, Segment Certified Expert, or equivalent.
Experience with adjacent platforms: data warehouses (Snowflake, BigQuery), tag management (GTM, Tealium iQ), analytics (GA4, Adobe Analytics).
Background in industries such as Retail, BFSI, Travel, or Media — where CDP use cases are most mature.
MBA or equivalent post-graduate qualification in business, marketing, or technology.
Perks:
Competitive salary with annual performance review.
Hybrid working model with flexible hours.
Access to industry-leading CDP tools and data platforms.
Generous professional development budget and certification support.
Inclusive, collaborative culture with clear career progression paths.
Health, wellness, and employee assistance programmes.
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.