Title:  Associate Manager - Digital Strategy

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Role: Digital Strategy – Associate Manager 

Job Description: 

The Digital Strategy team helps life sciences brands design scalable, measurable, and insight-driven digital ecosystems across web, campaigns, and omnichannel engagement. 

As an Associate Manager – Digital Strategy, you will play a key role in shaping and delivering data-led digital strategies spanning Tagging & Taxonomy (T&T), measurement planning, web analytics, and campaign enablement. This role sits at the intersection of strategy, analytics, marketing operations, and technology, partnering closely with clients and internal delivery teams. 

We are looking for a strategic-minded professional with a "solution-first" approach to help clients bridge the gap between complex marketing operations and actionable performance insights. You will be responsible for defining measurement frameworks, governance models, and execution roadmaps, overseeing Tagging & Taxonomy (T&T) standards, and translating web analytics into strategic narratives that drive brand growth. 

Must Have

Key Responsibilities:

In this role, you will: 

Define and deliver end-to-end digital measurement strategies aligned to brand, campaign, content, and omnichannel data objectives, ensuring clarity from business question to data activation. 
Lead the design, evolution, and scale-up of Tagging & Taxonomy (T&T) frameworks across web, campaigns, and content, supporting multi-region and multi-brand use cases. 
Develop measurement plans, KPI frameworks, and data capture requirements to enable analytics, reporting, personalization, and downstream activation. 
Partner with implementation and engineering teams to operationalize tagging and taxonomy across GA4, GTM, CDPs, and marketing automation platforms, ensuring strategy is executed accurately. 
Act as a trusted strategic advisor on web analytics and campaign tracking, ensuring data accuracy, consistency, governance, and long-term scalability. 
Translate ambiguous business and marketing questions into structured data, metadata, and reporting requirements, bringing clarity and direction to complex problem spaces. 
Analyse digital and campaign performance to generate actionable insights, optimization recommendations, and forward-looking hypotheses tied to business outcomes. 
Define and implement governance operating models, including RACI, SOPs, intake workflows, SLAs, and change management processes to ensure sustained adoption. 
Collaborate cross-functionally with marketing, analytics, IT, privacy, and agency partners to drive alignment, decision-making, and execution velocity. 
Develop client-ready POVs, roadmaps, and recommendations, clearly articulating how data strategy enables marketing effectiveness, compliance, and scale. 
Support solutioning and business development efforts, including proposal development, scope estimation, and capability storytelling for new and expanding engagements. 
Own day-to-day client engagement management, acting as the primary onsite point of contact and trusted advisor to marketing, analytics, and digital leadership. 

Required Qualifications: 

We are seeking professionals with the following qualifications: 
8+ years of experience in in digital strategy, analytics consulting, marketing operations, or data enablement.  
Strong experience in measurement planning, tagging & taxonomy, or web analytics roles. 
Proven consulting experience with client-facing responsibilities and stakeholder management. 
Solid understanding of digital campaign workflows, omnichannel marketing, and analytics ecosystems. 
Hands-on familiarity with GA4, GTM, CDPs, UTMs, and enterprise reporting concepts. 
Ability to translate complex data and technical concepts into clear, strategic narratives. 
Excellent communication, presentation, and documentation skills. 
High ownership mindset with the ability to manage multiple workstreams and priorities. 

Mentor and guide junior team members, ensuring high-quality delivery, consistent standards, and strong consulting hygiene across engagements. 

Good to have

Preferred Qualifications: 

The following are not mandatory but would be a plus: 
Experience in pharma or life sciences digital marketing and analytics. 
Exposure to tagging governance tools (e.g., Claravine, Accutics, Smartsheet). 
Experience supporting CDP, personalization, or Next Best Action (NBA) initiatives. 
MBA or background in strategy / management consulting. 
Experience mentoring or managing junior team members. 

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.