Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
Role: Associate Manager – GEO (Generative Engine Optimization) & AI Search Visibility
Job Description:
Role Overview
As an Associate Manager - GEO, you will drive end-to-end GEO strategy and delivery across accounts, ensuring measurable AI visibility outcomes and operational excellence. You will lead a team of analysts and leads, set quality and governance standards, and partner closely with cross-functional stakeholders to translate business priorities into scalable GEO programs.
As an Associate Manager - GEO at Indegene, you will own GEO delivery across pharma, biotech, and medtech accounts, ensuring strategic alignment, delivery quality, and scalability of AI visibility programs. You will be a key bridge between GEO strategy and execution, influencing senior stakeholders and directly contributing to client growth outcomes in AI-driven search ecosystems.
Must Have
Key Responsibilities
1. Strategy, Planning & Oversight
• Own GEO strategy across accounts / business units, aligning AI visibility goals to client and business priorities
• Build and maintain GEO roadmaps per account, mapping AI visibility goals to measurable milestones and quarterly plans
• Proactively monitor changes in LLM behaviour, retrieval patterns, and AI Overview updates; translate learnings into strategic pivots and test plans for assigned accounts
• Translate business goals into GEO frameworks, operating models, and execution plans across teams
• Ensure alignment with AI search trends and evolving LLM behavior; define success metrics, reporting cadence, and experimentation approach
• Partner with cross-functional teams (Content, Tech/Dev, Analytics, Client Services) to unblock execution and ensure recommendations are implemented
2. Delivery Excellence & Governance
• Review and sign off GEO audits, recommendations, and reports based on the defined deliverable tiering system
• Ensure strong project planning, scope feasibility, turnaround time (TAT) adherence, output hygiene, and consistency across accounts
• Evaluate, onboard, and standardize GEO tools across the team; ensure hands-on usage and best practices for tools such as Profound, Semrush, and Writesonic for audit, monitoring, content ideation, and reporting
• Ensure outputs go beyond reporting to deliver strategic insights; challenge surface-level findings and elevate recommendation quality through clear prioritization and impact sizing
• Own delivery governance: define SOPs, QA checklists, templates, and review rituals; drive continuous improvement and knowledge sharing across the GEO practice
3. People & Team Management
• Manage, mentor, and coach GEO Analysts / Lead Analysts; provide regular feedback, career guidance, and upskilling plans
• Own capacity planning and work allocation across accounts; ensure delivery efficiency, utilization, and on-time outcomes
• Build internal capability in GEO frameworks through trainings, playbooks, and structured onboarding for new joiners
• Support hiring by participating in interviews, defining role expectations, and maintaining high bar for quality and culture
4. Quality, Review & Practice Governance
• Conduct structured reviews of all client-facing GEO deliverables before submission, ensuring accuracy, strategic depth, and consistency
• Maintain quality benchmarks by defining measurable standards for audit depth, recommendation quality, and reporting accuracy; track adherence and corrective actions
• Own SOPs, templates, and best practices; manage escalations, risks, and dependencies to protect delivery commitments
5. Stakeholder & Client Management
• Act as a bridge between GEO PMs, cross-functional teams, and client stakeholders; drive alignment on priorities, timelines, and outcomes
• Lead client connects, strategy discussions, and performance reviews; influence decisions through data-backed narratives and clear recommendations
• Manage stakeholder expectations and escalations proactively; ensure risks, trade-offs, and dependencies are communicated early with mitigation plans
Good to have
Core Skills & Requirements
• 10–12 years in SEO / Digital Marketing, with 1–2+ years of GEO (Generative Engine Optimization) experience preferred
• Proven experience in team management and project/program ownership (planning, execution, risk management, and delivery governance)
• Deep understanding of AI search ecosystems & LLM behavior, entity-based SEO & knowledge graphs, and content scalability frameworks
• Strong expertise in data-driven strategy, problem solving, stakeholder management, and cross-functional leadership; excellent executive-ready communication
• Hands-on experience with GEO/SEO tool stack, including Profound, Semrush, and Writesonic (or equivalent), with ability to train team members on effective usage
Good To Have:
• Agency Background - Experience managing multiple client accounts simultaneously, with exposure to cross-industry GEO challenges and the ability to adapt frameworks across therapeutic areas or product categories.
• Life Sciences / Pharma / MedTech Industry Experience - Familiarity with regulated content environments, including MLR (Medical, Legal, Regulatory) review processes and how they impact content velocity and GEO execution. Understanding of HCP vs. patient content journeys is a strong advantage.
• Health & Medical Content Ecosystems - Awareness of how AI models handle YMYL (Your Money or Your Life) content, including how sources like PubMed, clinical guidelines, and medical associations are preferentially cited in health-related AI outputs.
• Understanding of Pharma Digital Channels - Exposure to HCP portals, patient support platforms, or branded/unbranded pharma content strategy is a plus
• Global Market Exposure - Experience with GEO or SEO across various markets is valuable for Indegene's global client base spanning US, EU, and APAC regions.