Title: Associate Manager - Martech, SFMC
NJ, US
Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career?
We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.
We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
Must Have
Role: Associate Manager - Campaign Management
Description: We are seeking a highly skilled and proactive Marketing Technology Ecosystem Functional Consultant with experience.
Key Responsibilities:
Requirement Translation and Documentation:
• Collaborate with business stakeholders to thoroughly understand business requirements, objectives, and pain points.
• Translate complex business requirements into detailed, structured Functional Requirement Documents (FRDs) tailored to a Marketing Technology Ecosystem.
• Define and document use cases, process flows, system integrations, and data mapping to support requirements.
• Maintain a high standard of documentation, ensuring clarity, completeness, and accuracy of project specifications
• Define quality standards for deliverables, ensuring that functional documents and system integrations meet high standards.
Technical Consulting and Solution Design:
• Act as the SFMC Senior Technical Consultant, providing guidance on best practices, solution architecture, and configuration within SFMC and related marketing technology systems.
• Should have good understanding of integrations between SFMC, Data Lakes, Veeva CRM, Next-Best-Action Engines, and Analytics systems.
• Develop and enforce best practices for data management, integration, and synchronization across systems, optimizing for performance and accuracy.
Client Communication and Stakeholder Management:
• Serve as a key point of contact for clients, ensuring ongoing alignment with business goals, expectations, and feedback.
• Conduct regular meetings and workshops with multiple stakeholders, including marketing, data, IT, and analytics teams, to communicate project updates, risks, and dependencies.
• Ensure stakeholders are informed of any changes to project scope, timelines, or risks, proactively raising flags and proposing solutions when necessary.
Project Management:
• Lead and manage the lifecycle of projects, from requirements gathering through implementation, testing, and launch.
• Develop detailed project plans, timelines, and milestones, ensuring timely execution and delivery within scope.
• Coordinate cross-functional efforts to achieve project deliverables, managing resources and priorities effectively.
• Act as a problem-solver, addressing project challenges and roadblocks with efficient and creative solutions.
Desired Profile:
• 5+ years of experience in Marketing Technology, with a focus on Salesforce Marketing Cloud (SFMC) as a technical consultant with strong experience in SFMC Admin activities
• Strong understanding of marketing ecosystem technologies (e.g., SFMC, Consent Management Platform (One Trust), Veeva, OCE,).
• Proven experience in translating business requirements into structured functional requirements, with exemplary documentation skills.
• Excellent client communication skills, with experience managing multiple stakeholders and delivering complex projects.
• Strong problem-solving skills, with a proactive approach to identifying issues and proposing solutions.
• Experience with SFMC integration with websites, third party platforms , API configurations, and data management principles within a marketing ecosystem.
• Ability to work both independently and collaboratively in a dynamic, fast-paced environment
Good to have
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.