We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.comWhat if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.If this excites you, then apply below

Role Overview

We are seeking a seasoned Omnichannel Activation Leader to drive integrated, data-driven customer engagement strategies across digital and offline channels for global life sciences clients. This role will be responsible for translating brand and marketing strategies into impactful omnichannel programs, ensuring seamless execution, measurable outcomes, and superior client experience.

Key Responsibilities

Omnichannel Strategy & Activation

• Lead the design and execution of end-to-end omnichannel engagement strategies across HCP, patient, and payer journeys
• Translate brand strategy into multi-channel activation plans (email, web, CRM, paid media, social, field, etc.)
• Drive personalized and data-driven campaigns using customer insights and segmentation

Client & Stakeholder Management

• Act as a trusted advisor for global pharma/healthcare clients on omnichannel transformation
• Collaborate with brand, medical, analytics, and technology teams to ensure aligned delivery
• Manage senior stakeholder relationships and ensure high client satisfaction

Delivery & Operations Excellence

• Own program delivery, timelines, and quality across omnichannel campaigns
• Ensure adherence to compliance and regulatory standards (MLR processes)
• Drive continuous improvement in delivery frameworks, automation, and operational efficiency

Data, Analytics & Optimization

• Leverage analytics, insights, and performance dashboards to optimize campaigns
• Work closely with data science/analytics teams to drive next-best-action (NBA) and personalization
• Track KPIs such as engagement rates, conversion, ROI, and channel effectiveness

Team Leadership

• Build and lead cross-functional teams including campaign managers, content, media, and ops
• Mentor teams and drive a high-performance, client-centric culture
• Collaborate with global delivery teams across locations

Key Requirements

Experience

• 12–18+ years of experience in digital marketing / omnichannel / marketing operations
• Strong exposure to pharma, healthcare, or life sciences industry
• Proven experience managing large global accounts and complex programs

Functional Skills

• Deep understanding of omnichannel frameworks and customer journey orchestration
• Expertise in channels such as CRM, email automation, web, social, paid media, and field integration
• Experience with tools like Salesforce Marketing Cloud, Adobe Experience Cloud, Veeva, or similar platforms

Leadership & Delivery

• Strong program management and delivery leadership
• Experience managing large teams and global stakeholders
• Ability to drive strategic discussions and execution simultaneously

Analytical & Strategic Thinking

• Strong understanding of campaign analytics, attribution models, and KPIs
• Experience in data-driven marketing and personalization strategies

Preferred Qualifications

• MBA or equivalent
• Experience in customer experience transformation / digital transformation initiatives
• Brand portfolio ownership
• Exposure to AI-driven marketing, automation, and advanced analytics

What Success Looks Like

• Successful execution of integrated omnichannel campaigns with measurable ROI
• Strong outcomes for end-to-end brand focused programs in driving lift against baseline budgets for Rx and revenue
• Strong client relationships and repeat business growth
• Scalable frameworks for efficient, compliant, and high-quality delivery

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.