Title:  Associate - Campaign Tech Management

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Associate – Campaign Management (OCE Marketing)

You will be responsible for: 
Ability to understand Goal, Strategy and KPIs, and building the campaign on achieve the goals.
Build and execute marketing campaigns with B2B and B2C clients/use cases
Strategize, build and execute marketing automation tied to customer lifecycles and journeys across all marketing channels using marketing automation platforms and tools
Knowledge of lead generation and lead nurture, sales/ marketing alignment and ABM.
Experience updating Marketo Templates, i.e. Programs, Emails, LPs
Email Scripting (Velocity) Desirable
Hands on Program & Smart Campaigns in - Nurture Program, Washing Program (Lead Cleansing), Lead Scoring Program, Lead Routing
Reporting through Marketo - Analytics, Email Insights and Revenue Explorer
Email Marketing, Lead generation, Building Marketing/Nurture Campaigns, Event based Marketing
Experience creating and executing integrated marketing automation programs and campaigns
Setting up dashboards and hands on with platform auditing
Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery

Your impact: 
About you: 
Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus). 
Is a very good communicator/articulator who is comfortable is switching between business and technical conversations. 
Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team).
Good understanding of domain and IP management for Email Engines. 
Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs.
Strong experience in SQL and excel is a MUST 
Has experience in managing a campaign execution technical team
Ability to set up campaign development and QA processes is preferred. 

Must have:
1 - 3 years’ experience in multiple marketing automation platforms with at least 2+ years on Marketo 
Market certifications is a plus

Nice to have: (Additional desired qualities)
Perks: (Mention if any, otherwise ignore)
 

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.