Title:  Campaign Management Lead

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

If this excites you, then apply below.

Role: Campaign Management Lead

Description:

Responsibilities

• Develop and lead the implementation of social media strategies and initiatives for brand, including brand campaigns, product launches, disease awareness programs and other pharma specific campaigns.
• Execute social media campaigns, ensure social media post scheduling as per the calendar, optimize the campaign for key KPIs and ensure adherence to social media platform, pharma, brand and local compliances.
• Collaborate with account management, creative, and regulatory teams to ensure that social media campaigns are aligned with client goals and comply with regulatory requirements.
• Oversee the execution of social media campaigns, including content creation, scheduling, and monitoring, to ensure timely and accurate delivery of messaging.
• Monitor social media channels for mentions, trends, and opportunities, engaging with followers and addressing inquiries or concerns in a timely manner.
• Implement comment monitoring processes to track and respond to user comments, maintaining a positive brand image, addressing potential issues or concerns, and following AE reporting guidelines in response management.
• Analyse campaign performance metrics and provide regular reporting to clients, highlighting key insights and recommendations for optimization.
• Stay informed about changes in social media algorithms, platform updates, and regulatory guidelines, adapting strategies accordingly to maximize impact.
• Proficiency in social media analytics tools and platforms, with the ability to analyse data and derive actionable insights

Your impact

• Strategic Campaign Development: Drive strategic social media campaigns, boosting brand visibility and market share.
• Audience Engagement: Foster meaningful interactions, enhancing brand loyalty and customer advocacy.
• Brand Reputation Management: Proactively manage brand mentions and feedback, maintaining a positive brand image.
• Compliance Adherence: Ensure regulatory compliance, mitigating risk and maintaining standards.
• Data-Driven Insights: Utilize analytics for informed decision-making, optimizing campaign performance.
• Cross-Functional Collaboration: Collaborate across teams for integrated marketing efforts, maximizing impact.
• Continuous Improvement: Stay updated on trends and changes, adapting strategies for ongoing success
• Quality in social media campaign execution: Ensure high quality adherence in social media operation
• Better Campaign ROI: Ensure efficient execution of social media to ensure high campaign ROIs

Desired Profile:

• Bachelor's degree in Marketing, Communications, or related field; advanced degree preferred.
• 5-7 years of experience in social media management, with a focus on the pharmaceutical industry.
• Proven track record of developing and executing successful social media campaigns for pharmaceutical clients, driving engagement and brand awareness.
• Strong understanding of regulatory guidelines governing pharmaceutical marketing, with experience navigating compliance requirements.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and with clients.
• Strategic thinker with the ability to translate client objectives into actionable social media strategies.
• Proficiency in social media analytics tools and platforms, with the ability to analyze data and derive actionable insights.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.