Title:  Lead Business Analyst

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.

We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.

If this excites you, then apply below.

Role: Lead Business Analyst

Description: You will be responsible for:

· Driving cross-functional engagements to define problem statements, establishing KPIs, on-going data collection from variety of stakeholders, enabling the team to perform robust analysis of all marketing channels
· Curating solutions in form of presentations to address client requirements in tight timelines
· Working with business, to understand data needs and contributes to provide a clear, homogeneous and coherent vision of the customers marketing data
· Preparing and presenting reporting results, new process, new implementation methodology or approach to business stakeholders and digital marketing teams
· Driving formulation of Gen AI based accelerators in existing web analytics portfolio of services
· Understanding how a client’s marketing data is used and provide recommendations on how to improve the available data. Also developing best practices for the business on data enablement and data collection approach.
· Working with client on a daily basis to understand the regular and adhoc reporting and digital analytics needs
· Owning and developing a new capability in the web analytics portfolio from scratch based on market trends and current portfolio structure. This would include ensuring the availability of a trained resource bench to fulfil delivery

Must Have

Required Qualifications

· Have hands on experience of at least 4 years on Digital Analytics and pharma related business use cases
· Knowledge on Analytics Platforms - Google Analytics, Adobe Analytics, Matomo, Piwik etc.
· Knowledge on Tag Managers – Google Tag Manager, Adobe Launch, Tealium IQ, Piwik Pro, Signal/Bright Tag
· Strong knowledge of on-page, off-page, and technical SEO.
· Proficiency with A/B testing tools and techniques including Target, Optimizely and the associated statistics
· Analytical mindset with strong Excel and reporting skills.
· Engineering background with strong analytical and problem-solving skills preferred
· Experience in creating capabilities, functional and technical documentation like BRD,DFD, FRD, TDD, FIAs etc.

Preferred Qualifications

· Google Analytics and/or GTM certification
· Experience with international or e-commerce SEO.
· Experience with data visualization tools and CRO strategies

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.