Title: Lead - Omnichannel Marketing
Bangalore, KA, IN
Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career?
We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.
We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
Role: Lead - Omnichannel Marketing (Pharma)
Description: We are seeking an experienced Marketing Manager to lead and execute omnichannel marketing strategies for pharmaceutical clients in the US. This role requires a strong understanding of pharma marketing, digital and traditional marketing channels, and the ability to manage end-to-end campaign execution. The ideal candidate will have 3-6 years of relevant experience and a proven track record of delivering high-impact marketing programs that drive engagement and business outcomes.
Key Responsibilities:
1. Omnichannel Marketing Strategy & Execution:
o Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels.
o Align campaign strategies with client objectives, regulatory requirements, and industry best practices.
o Optimize marketing efforts using data-driven insights and analytics.
2. Campaign Management:
o Oversee the planning, execution, and performance tracking of marketing campaigns.
o Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment.
3. Client & Stakeholder Collaboration:
o Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment.
o Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives.
o Provide strategic recommendations to clients based on market trends and campaign performance data.
4. Performance Monitoring & Optimization:
o Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness.
o Use marketing analytics tools to assess audience engagement, ROI, and conversion rates.
o Continuously refine marketing approaches based on data and client feedback.
5. Compliance & Industry Alignment:
o Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.).
o Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing.
Must Have
o 3-5 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing.
o Strong background in digital marketing, omnichannel strategies, and campaign execution.
o Deep understanding of omnichannel marketing principles.
o Strong project management skills with the ability to handle multiple campaigns simultaneously.
o Proficiency in data analytics, reporting, and campaign optimization.
o Excellent communication and stakeholder management skills.
o Bachelor’s/Master’s degree in Marketing, Business, Communications, or a related field.
o Certification in digital marketing, project management, or marketing automation is a plus.
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.