Title:  SEM Associate

We’re looking for a rockstar Search Engine Marketing Associate to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own demand generation through SEM efforts. In this role, you will play a pivotal role within the Marketing team in end-to-end campaign development, execution, and measurement. You will have to showcase strong project management skills to effectively deliver programs and create alignment across groups.

You will be responsible for

• Identify, measure & improve relevant metrics that assess the effectiveness of our SEM campaigns including leads, conversions, revenue, etc
• Develop and nurture a pipeline of qualified leads through various marketing efforts on search engine by creating lead generation strategies and campaigns, including forecasting & budget for the same
• Market Analysis: Analyze market trends and competitor activities to identify opportunities and threats. Provide insights and recommendations to the Marketing team
• Create and manage SEM budgets, ensuring optimal allocation of resources. Monitor expenditures and ROI to ensure cost-effective marketing initiatives, using data to drive continuous improvement.
• Develop KPIs and dashboards to track progress (GA4, Google Search Console)

Desired Profile

• 5+ years of relevant Demand Generation Marketing experience
• Proven track record of generating qualified leads through SEM campaigns
• Detailed understating of SEM concepts & up to date on the latest marketing trends
• Strong project management skills with the ability to manage multiple projects simultaneously
• Creative thinker with a passion for innovation and continuous improvement

Must have

• Experience of working in a highly collaborative role with cross-functional teams

• Strong understanding of digital marketing tools and techniques
• Excellent written and verbal communication skills
• Ability to analyze data and make data-driven decisions
• Customer-centric mindset & attention to detail
• Bachelor’s degree in Marketing, Business, Advertising

Nice to have

• Prior experience of working in Pharmaceutical / Healthtech companies
• Certification in SEM / Digital Marketing / Google Ads / LinkedIn Courses