Title:  Senior Associate - Campaign Management

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Senior Associate - Campaign Management

Required Skills:
•    At least 4 years of experience and ability to build campaign strategies based on client goals and objectives.
•    Manage paid campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
•    Work with external agencies, Clients, partners, and affiliates to enhance marketing efforts.
•    Oversee and execute end-to-end digital marketing campaigns, ensuring alignment with business objectives and target audience
•    Expertise in building and optimizing campaigns & work on different strategies to meet the KPI’s.
•    Manage multiple digital marketing projects simultaneously, ensuring timely delivery and optimal performance.
•    Manage multiple digital marketing projects simultaneously, ensuring timely delivery and optimal performance.
•    Set up a social media strategy based on the target audience, competitors, USP, and offerings.
•    Ability to develop budget projections and pace campaigns based on monthly budgets.
•    Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data.
•    Experience in Google analytics and google tag manager. (GTM)
•    Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job.
•    Knowledge of online business marketing principals (Impressions, Reach, CPM, clicks, conversions, ROI, Cost per Acquisition).
•    Stay updated with the latest digital marketing trends, tools, and best practices.

Personal Characteristics: 
•    Ability to take a set of directions and complete the task at hand, giving any insight you might have come across while working on the project.
•    Ability to move quickly and proactively for client success in a deadline-driven environment.
•    Managerial skills – Who can lead the team while being a mentor.
•    Strong project management skills with experience in managing multiple projects and stakeholders.
•    Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented.
•    Proven track record in leading diverse teams to deliver high-priority, high-impact initiatives.

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.