Title: Senior Data Analyst
Bangalore, KA, IN
Job Description
Must Have
Role: Sr. Data Analyst
Description:
Responsibilities
Job Description: We are looking for a Data Analyst with experience in in Omnichannel Campaign Analytics having proficiency expected with appropriate Media and Analytics solutions, such as: Adobe Analytics (and Adobe suite of website testing and personalization products such as Adobe Target), Google/Bing Analytics, Quantum Metrics, Salesforce Marketing Cloud, Veeva CRM, Claravine (UTM parameters), Azure Databricks, Tealium and exposure to data sources like Google/Bing, Lasso, PulsePoint, Trade Desk, Meta / X / LinkedIn, Sermo / Doximity
• 4+ years of experience in Omnichannel Campaign Analytics, commercial analytics, digital analytics.
• Medium proficiency in Azure Databricks, Python, SQL, Social Media Analytics
• Well versed with data sets and analyses using tools like Adobe, Google Analytics, DoubleClick for Search etc.
• Perform all steps required to create analysis-ready data sets; including data integration/merging, variable preparation, and quality control (QA/QC)
• Collaborate with internal/external stakeholders to manage data logistics – including data specifications, transfers, structures, and rules
• Design, develop, enhance and maintain reports and dashboards in Tableau or Power BI
• Gather requirements and work with stakeholders to analyze business needs around reporting
• Dedicated owner of data extracts to support all reporting deliverables
• Translate reporting business requirements into functional requirements for data extracts
• SME for all BU data sources, segmentation business rules and aggregates
• Coordinate and manage implementation of test and control
• Work across departments to iteratively enhance and improve reports.
• Participate in visual design and implementation of reporting suite look and feel
• Basic understanding of pharma commercial KPIs is required
• Should have some business analytics experience / mindset and domain expertise
• Experience in handling large data sets and building custom reports
• Develop custom intuitive, interactive and dynamic dashboards, enabling actionable insights and self-service analytics.
• Document and articulate steps taken in an analysis to project managers
• Excellent problem solving, analytical, technical, interpersonal and communication skills
Good to have
EQUAL OPPORTUNITY