Title: Senior Digital Analyst - Campaign
Bangalore, KA, IN
Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?
We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.
We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.
If this excites you, then apply below.
Role: Sr. Digital Analyst - Campaign
Descriptions: You will be responsible to:
• Perform deep dive data analysis across campaign and web data taxonomy across brands
• Define and maintain all data and reporting needs, and ensures that best practices are followed
• Work with business, to understand data needs and contributes to provide a clear, homogeneous and coherent vision of the campaign and website tagging taxonomy
• Have hands on experience of at least 3 years on Digital Analytics and pharma related business use cases
• Support digital analytics capabilities (dashboards and PPT reports) across our web experience, data privacy and other digital tool
• Understand how a client’s marketing data is used and provide recommendations on how to improve the available data
• Liaison with client on a daily basis to understand the regular and adhoc reporting and digital analytics needs
• Should have experience in creating functional and technical documentation like BRD, DFD, FRD, TDD, FIAs etc.
Must Have
• At least 3 years of experience as Digital analyst with good understanding of data from Digital platforms: OneTrust, Google Analytics and Salesforce Marketing Cloud
• Understanding of Digital channels and Marketing programs
• Working experience in tools like Claravine, Accutics and CampTag
• Good knowledge of campaign lifecycle in pharma domain – content production, approval, storage and campaign deployment
• Expert with basic MS Office applications (Word, Excel, Power Point)
• Good communication skills
• Should have a functional understanding of BI tools and KPIs and KBQs for channel performance
Good to have
• Basic understanding of Web Analytics and campaign taxonomy
• Agile methodology & project execution plan
• Experience working in an onshore-offshore model with teams from different time zones and cultures
• Strong data-driven analytical skills and be able to operate and thrive with partial information and ambiguity and have a track record of excellent performance
EQUAL OPPORTUNITY