Job Description
Job Title:
CRM Manager, Marketing Operations
Posting Start Date:
25/03/2026
Job Description:
Title: CRM Manager, Marketing Operations
Location: New Hope, PA (open to On-site if local or Remote/Hybrid if not)
Department: CRM, Tandem
Reports To: Director, CRM Operations
Company Description:
BioPharm Communications is the leading third-party medical communications provider and omnichannel partner for the life sciences industry. BioPharm specializes in creating meaningful connections with healthcare professionals (HCPs) to improve patient outcomes.
At the core of BioPharm’s offering is Tandem, a proprietary data and technology platform. Tandem is the engine behind everything the organization delivers – enabling intelligent, data-driven omnichannel strategies that reach and engage HCPs. From precision targeting and content personalization to 1:1 omnichannel activation and performance optimization, Tandem ensures every campaign is actionable, scalable, and built to deliver results.
Job Description
The CRM Manager, Marketing Operations is a key position within BioPharm’s CRM department and Program Operations team. This role is responsible for spearheading all tasks related to the hands-on campaign execution and tactical management for top pharmaceutical client omnichannel marketing campaigns. This includes being an integral team member in campaign development, demonstrating a strong understanding of Salesforce Marketing Cloud capabilities and being able to align them to campaign objectives, deployment preparation and execution, production vendor coordination, and ongoing campaign monitoring with the ability to identify areas of optimization and report them back to the CRM Manager, Strategic Marketing.
The ideal candidate will be comfortable working in a fast-paced team environment with an agile workflow, as partnering with the CRM Strategy counterparts to build and execute upon all channel deployments that align to a campaign’s strategic imperatives will be critical to success. The candidate will also manage and prioritize operations-focused initiatives for the department, while maintaining key working relationships cross-functionally in order to do so. Attention to detail, organization, tech savvy, strong verbal and email communication, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.
Job Responsibilities:
• Lead operational execution of client CRM marketing programs, overseeing deployment preparation, customer journey builds, launch scheduling, campaign organization, and in-market monitoring through completion.
• Partner with CRM Strategy Managers to translate campaign strategy, audience segmentation, and channel plans into scalable operational deployments.
• Build, configure, and maintain SFMC customer journeys, automations, and triggered programs supporting digital marketing initiatives.
• Monitor email deliverability and in-market campaign performance, proactively identifying operational adjustments to improve deployment outcomes.
• Implement journey configuration updates and optimizations in SFMC based on campaign insights and CRM Strategy recommendations.
• Prepare and validate campaign targeting lists using proprietary List Match Application tools, manage data imports into SFMC, and coordinate production readiness with vendor partners.
• Coordinate cross-channel campaign deployments with internal and external partners across email, direct mail and programmatic media channels.
• Manage operational workflows with external vendors supporting direct mail production and related campaign components.
• Develop and deploy recall survey workflows using SurveyMonkey and manage associated campaign email sends.
• Conduct test sends and operational quality checks to confirm campaign readiness prior to deployment.
• Partner with CRM Strategy Managers to finalize pre-deployment validation steps and confirm launch timing before scheduling deployments.
• Provide internal guidance on SFMC platform best practices, technical capabilities, and process improvements to support long-term scalability.
• Contribute to development and maintenance of operational documentation, workflows, and technical standards supporting CRM program delivery.
• Represent Marketing Operations in internal and external discussions, providing operational and platform expertise during campaign planning and troubleshooting.
• Lead or support departmental and cross-functional initiatives focused on improving CRM deployment workflows, automation frameworks, and operational efficiency.
• Additional responsibilities as required
Qualifications:
• 5+ years of professional marketing experience, with experience supporting CRM, lifecycle marketing, or omnichannel campaign programs.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience working within Salesforce Marketing Cloud, including journey configuration, campaign deployment, automation workflows, or related CRM marketing platforms.
• Familiarity with customer journey orchestration, next-best-action frameworks, and AI-driven personalization and customizing marketing automation solutions to meet individual Client needs.
• Experience implementing and overseeing pre and post deployment QA checks for Client campaign marketing automation including escalation and troubleshooting.
• Proven ability to manage multiple campaigns, deployments, or operational initiatives simultaneously in a fast-paced environment while maintaining strong organization and attention to detail.
• Analytical and solutions-oriented team player with the ability to prioritize competing initiatives, work independently, and collaborate effectively across cross-functional and external teams.
• Strong problem-solving mindset with the ability to identify operational gaps, recommend improvements, and drive process efficiencies.
Preferred Qualifications
• Experience in healthcare, pharmaceutical, or life sciences marketing.
• Knowledge of performance and deliverability optimization and best practices for email rendering, inbox placement, domain warm-up and onboarding, and IP management.
• High-level understanding of marketing analytics, tagging strategies, and campaign performance reporting that could impact journey decisioning frameworks and builds.
• Compliance knowledge and familiarity with CAN-SPAM, GDPR, HIPPA.
• Certifications:
o Salesforce Certified Marketing Cloud Developer (strongly preferred)
o Salesforce Marketing Cloud Email Specialist
o Salesforce Admin, Marketing Cloud Consultant, or Architect certifications