Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
Title: CRM Manager, Marketing Operations
Location: New Hope, PA (open to On-site if local or Remote/Hybrid if not)
Job Description
The CRM Manager, Marketing Operations is a key position. This role is responsible for spearheading all tasks related to the hands-on campaign execution and tactical management for top pharmaceutical client omnichannel marketing campaigns. This includes being an integral team member in campaign development, demonstrating a strong understanding of Salesforce Marketing Cloud capabilities and being able to align them to campaign objectives, deployment preparation and execution, production vendor coordination, and ongoing campaign monitoring with the ability to identify areas of optimization and report them back to the CRM Manager, Strategic Marketing.
The ideal candidate will be comfortable working in a fast-paced team environment with an agile workflow, as partnering with the CRM Strategy counterparts to build and execute upon all channel deployments that align to a campaign’s strategic imperatives will be critical to success. The candidate will also manage and prioritize operations-focused initiatives for the department, while maintaining key working relationships cross-functionally in order to do so. Attention to detail, organization, tech savvy, strong verbal and email communication, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.
Must Have
Job Responsibilities:
• Lead operational execution of client CRM marketing programs, overseeing deployment preparation, customer journey builds, launch scheduling, campaign organization, and in-market monitoring through completion.
• Partner with CRM Strategy Managers to translate campaign strategy, audience segmentation, and channel plans into scalable operational deployments.
• Build, configure, and maintain SFMC customer journeys, automations, and triggered programs supporting digital marketing initiatives.
• Monitor email deliverability and in-market campaign performance, proactively identifying operational adjustments to improve deployment outcomes.
• Implement journey configuration updates and optimizations in SFMC based on campaign insights and CRM Strategy recommendations.
• Prepare and validate campaign targeting lists using proprietary List Match Application tools, manage data imports into SFMC, and coordinate production readiness with vendor partners.
• Coordinate cross-channel campaign deployments with internal and external partners across email, direct mail and programmatic media channels.
• Manage operational workflows with external vendors supporting direct mail production and related campaign components.
• Develop and deploy recall survey workflows using SurveyMonkey and manage associated campaign email sends.
• Conduct test sends and operational quality checks to confirm campaign readiness prior to deployment.
• Partner with CRM Strategy Managers to finalize pre-deployment validation steps and confirm launch timing before scheduling deployments.
• Provide internal guidance on SFMC platform best practices, technical capabilities, and process improvements to support long-term scalability.
• Contribute to development and maintenance of operational documentation, workflows, and technical standards supporting CRM program delivery.
• Represent Marketing Operations in internal and external discussions, providing operational and platform expertise during campaign planning and troubleshooting.
• Lead or support departmental and cross-functional initiatives focused on improving CRM deployment workflows, automation frameworks, and operational efficiency.
• Additional responsibilities as required
Desired Profile:
• 5+ years of professional marketing experience, with experience supporting CRM, lifecycle marketing, or omnichannel campaign programs.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience working within Salesforce Marketing Cloud, including journey configuration, campaign deployment, automation workflows, or related CRM marketing platforms.
• Familiarity with customer journey orchestration, next-best-action frameworks, and AI-driven personalization and customizing marketing automation solutions to meet individual Client needs.
• Experience implementing and overseeing pre and post deployment QA checks for Client campaign marketing automation including escalation and troubleshooting.
• Proven ability to manage multiple campaigns, deployments, or operational initiatives simultaneously in a fast-paced environment while maintaining strong organization and attention to detail.
• Analytical and solutions-oriented team player with the ability to prioritize competing initiatives, work independently, and collaborate effectively across cross-functional and external teams.
• Strong problem-solving mindset with the ability to identify operational gaps, recommend improvements, and drive process efficiencies.
Good to have
Preferred Qualifications
• Experience in healthcare, pharmaceutical, or life sciences marketing.
• Knowledge of performance and deliverability optimization and best practices for email rendering, inbox placement, domain warm-up and onboarding, and IP management.
• High-level understanding of marketing analytics, tagging strategies, and campaign performance reporting that could impact journey decisioning frameworks and builds.
• Compliance knowledge and familiarity with CAN-SPAM, GDPR, HIPPA.
• Certifications:
o Salesforce Certified Marketing Cloud Developer (strongly preferred)
o Salesforce Marketing Cloud Email Specialist
o Salesforce Admin, Marketing Cloud Consultant, or Architect certifications