Title: Campaign Architect

Date: 13 Aug 2025

Location:

NJ, US

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

If this excites you, then apply below.

Role: Campaign Architect

Description: You will be responsible for:

• Translating marketing strategies into scalable, audience-first journeys across Email, SMS, WhatsApp, and other touchpoints.
• Designing and orchestrating omnichannel journeys using Adobe AJO, CDP, and metadata frameworks.
• Developing campaign workflows and deliveries, performing metadata updates, and ensuring end-to-end QA across campaign lifecycles.
• Collaborating with Experience Engineers and IT to align on platform readiness, API integrations, and data enablement.
• Overseeing campaign briefing, proof deployments, reviews, feedback cycles, and final production launches.
• Supporting use case creation, BRD validation, data verification, and compliance alignment.

Your impact:

• Bring strategic thinking and operational excellence to omnichannel campaign design and execution.
• Drive performance by establishing benchmarks and partnering with analytics teams for data-driven optimization.
• Ensure quality, personalization, and compliance in every customer touchpoint.
• Foster collaboration across creative, data, technology, and client teams to deliver seamless experiences.

Must Have

About you:

You are an expert in omnichannel campaign architecture and delivery, able to bridge business goals with marketing technology execution. You thrive in fast-paced environments, are passionate about experience design, and maintain a detail-oriented approach to campaign delivery and QA. You’re a confident communicator, comfortable engaging with both internal stakeholders and clients.

Must have:

• 6+ years of experience in digital marketing, campaign execution, or web/email development.
• Hands-on expertise with Adobe Campaign Manager (ACM), Adobe Journey Optimizer (AJO), Adobe CDP, and third-party integrations.
• Experience developing journeys across Email, SMS, WhatsApp, and other digital touchpoints.
• Proficiency in HTML for responsive, modular email builds and dynamic content.
• Strong skills in QA testing for workflows, assets, metadata, and personalization logic.
• Familiarity with audience segmentation and activation in CDP platforms.
• Experience translating business goals into campaign logic, metadata planning, and tagging frameworks.
• Campaign lifecycle ownership from brief through QA and go-live validation.
• Proven experience supporting clients, troubleshooting workflows, and implementing new functionality.
• Ability to analyze and present campaign performance metrics for optimization.
• Experience working in or supporting highly regulated industries (healthcare/pharma preferred).
• Based in the United States or authorized to work in the U.S.

Good to have

• Proficiency in JavaScript or Python for dynamic personalization or automation use cases.
• Experience with Salesforce Marketing Cloud and CDP (as secondary platforms).
• Familiarity with metadata tools, workflow collaboration platforms (e.g., Workfront).
• Experience with journey orchestration strategy, A/B testing, and optimization using Adobe Target.
• Knowledge of cookieless personalization, system integrations, and event-based journey triggers.
• Brand launch or digital operations experience in the pharmaceutical industry.
• Strong project management, documentation, and presentation skills.
• Experience with the Legal/Medical/Regulatory (LMR) review process.
• Analytical thinker with the ability to simplify and communicate complex problems clearly.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.