Job Description:
CORE RESPONSIBILITIES
Primary Market Research Leadership
• Lead end-to-end qualitative and quantitative PMR engagements across the product lifecycle.
• Design discussion guides, surveys, and research methodologies to address key business questions.
• Lead PMR surveys with HCPs, KOLs, patients, payers, IDNs, and advocacy organizations.
• Translate research findings into strategic recommendations for commercial and medical teams.
• Develop longitudinal research programs to monitor evolving market dynamics.
Market Intelligence Leadership
• Build integrated market intelligence ecosystems combining internal and external data sources.
• Monitor therapeutic area trends, epidemiology, treatment paradigms, and market evolution.
• Develop executive dashboards and strategic intelligence reports.
• Support portfolio planning and investment prioritization decisions.
• Identify growth opportunities and market expansion strategies.
Competitive Intelligence Leadership
• Establish robust CI frameworks to monitor competitors, pipelines, clinical trials, regulatory events, and congress activity.
• Lead war-gaming exercises and competitive scenario planning.
• Develop competitor profiles and strategic response recommendations.
• Create early warning systems for emerging market threats and opportunities.
• Deliver executive-level competitive assessments.
Forecasting Leadership
• Lead strategic forecasting initiatives for pre-launch and in-market assets.
• Develop patient-based and analog-based forecasting models.
• Integrate epidemiology, patient journey, treatment algorithms, market access, and adoption curves.
• Build sensitivity analyses and scenario-based forecasting frameworks.
• Partner with commercial, finance, and portfolio teams to optimize investment decisions.
Strategic Leadership
• Serve as a trusted advisor to executive leadership.
• Present strategic recommendations to senior stakeholders and C-suite executives.
• Lead cross-functional teams across Commercial, Medical Affairs, Market Access, and Analytics organizations.
• Drive innovation through AI-enabled intelligence solutions.
• Mentor and develop high-performing teams.
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SKILLS & TECHNOLOGIES
Market Research & Intelligence
• Primary Market Research (Qualitative & Quantitative)
• Market Intelligence
• Competitive Intelligence
• Forecasting & Scenario Planning
• Patient-Based Forecasting
• Analog-Based Forecasting
• Portfolio Strategy
• Asset Assessment
• Launch Readiness & Commercialization
• Congress Intelligence
• Voice of Customer Programs
• KOL Identification & Mapping
• Stakeholder Segmentation
• Market Landscape Assessments
AI & Advanced Analytics
• Generative AI
• Machine Learning
• Predictive & Prescriptive Analytics
• Natural Language Processing (NLP)
• Network Analysis
• Sentiment Analysis
• AI-Powered Insights Generation
Data & Visualization Tools
• SQL
• Python
• R
• Snowflake
• Tableau
• Power BI
• Excel Advanced Modeling
Enterprise Technologies
• AWS
• Azure
• Google Cloud Platform (GCP)
• API Integrations
Leadership & Business Skills
• Strategic Planning & Execution
• Portfolio Management
• Client Relationship Management
• Business Development
• Thought Leadership
• Team Development & Mentorship
• Executive Communication
• Cross-Functional Leadership
• Financial Planning & Budgeting
• Proposal Development
• Consultative Selling
• Stakeholder Management
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IDEAL QUALIFICATIONS
• 12+ years of biopharmaceutical experience in Primary Market Research, Market Intelligence, Competitive Intelligence, Forecasting, Commercial Analytics, or Strategic Consulting.
• Deep expertise across the pharmaceutical product lifecycle, including pre-launch, launch, and in-market products.
• Strong understanding of HCP, patient, payer, and market access dynamics.
• Proven track record leading enterprise-scale strategic initiatives.
• Experience building and managing high-performing global teams.
• Demonstrated ability to influence executive stakeholders and drive strategic decisions.
• Advanced degree preferred (MBA, MPH, MS, PhD, PharmD, or equivalent).