Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
About Tectonic – Indegene’s Agency of Scale:
Indegene’s Tectonic Business Unit (BU) is redefining how pharma brands engage with their audiences. Traditional Agency of Record (AOR) models are slow, fragmented, and costly. Tectonic solves this by centralizing creative services, enabling faster, smarter, and more scalable content operations.
With top 10 pharma clients already onboard, Tectonic delivers 2x faster speed-to-market and cost efficiency compared to traditional agencies. By combining enterprise-level production, omnichannel orchestration, and AI-enabled optimization, we empower brand teams to deliver impactful, consistent, and scalable marketing efforts across markets.
Joining Indegene means being part of this tectonic shift in pharma marketing—where creativity meets scale, and where technology and human ingenuity combine to deliver measurable impact for the world’s leading pharma brands.
Must Have
About the Role:
The Copywriter at Tectonic brings creativity, strategic thinking, and strong storytelling ability to every assignment. In this role, you will craft compelling, well‑researched advertising copy across multiple channels to promote clients’ products and services. You’ll transform complex information into engaging, clear, and accessible messages that resonate with diverse audiences.
Responsibilities:
Develop original, insightful concepts for client brands using information from research, strategy, and account teams.
Write clear, persuasive, audience‑focused copy tailored to consumers, patients, payors, caregivers, and healthcare professionals.
Craft messaging across a variety of media channels, including print, broadcast, web, digital, mobile, video, and email.
Collaborate closely with art directors and the broader creative team to produce effective, integrated campaigns.
Participate in regular check‑ins with your manager to provide updates, address challenges, and align on project direction.
Present ideas in meetings and contribute thoughtfully to internal and client discussions.
Listen actively and interpret input from client discussions with accuracy and nuance.
Maintain a high standard for detail, accuracy, grammar, and brand consistency.
Manage workload efficiently to meet deadlines and drive projects forward.
Partner with cross‑functional roles such as brand planners, account directors, UX associates, medical directors, and editors.
Begin presenting concepts to clients with support and oversight from your manager.
Support pitch opportunities by partnering with art directors to develop new ideas.
Stay flexible and adaptable in a fast‑paced, ever‑changing advertising environment.
Leadership Persona:
Demonstrates curiosity, initiative, and a problem‑solving mindset.
Confidently articulates creative ideas while remaining open to constructive feedback.
Shows resilience in the face of shifting client needs and project changes.
Embodies professionalism, accountability, and a strong sense of ownership.
Relationship Building:
Builds strong partnerships with creative, strategy, account, and medical teams.
Communicates clearly and respectfully with collaborators at all levels.
Listens actively to client and team feedback and integrates it effectively.
Contributes to a supportive, collaborative team culture.
Operational Proficiency:
Manages time and tasks effectively to meet deadlines and deliver high‑quality work.
Adheres to internal processes, workflows, and quality standards.
Maintains organized files, drafts, and project documentation.
Proactively communicates progress, risks, and needs to managers and project partners.
Financial Stewardship:
Understands the role of scope, timelines, and efficiency in protecting project budgets.
Delivers work that reduces revisions, rework, or delays.
Supports the team in meeting client expectations within agreed‑upon scopes.
Good to have
Other Skillsets:
1+ years in copywriting direction within agencies, ideally including pharmaceutical brand experience.
Exceptional written communication and editorial precision.
Strong conceptual thinking with the ability to generate multiple creative approaches.
Ability to distill complex or technical information into simple, engaging messaging.
Comfort working across digital, traditional, and emerging media.
Flexibility, adaptability, and a proactive attitude toward learning and growth.