Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
About Role: The Creative Strategy & Digital Production Manager is responsible for driving the creative execution, oversee production of digital assets, and operational delivery of commercial content and digital experiences across pharmaceutical brands. This role combines creative strategy, campaign execution, and digital production coordination to ensure impactful, customer-centric, and compliant engagement across omnichannel channels.
Serving as a key partner to Brand Marketing, Omnichannel, Medical, Regulatory, Creative Agencies, and Production Teams, the role translates business objectives into compelling creative solutions while overseeing end-to-end digital content production and deployment. The individual will champion creative excellence, operational efficiency, and scalable content production models that accelerate commercial effectiveness and customer engagement.
Must Have
You will be responsible for:
Creative Strategy & Campaign Development
• Partner with brand and commercial teams to develop creative strategies that align with business objectives, customer needs, and omnichannel engagement plans.
• Lead creative brief development and guide agencies and production teams through concept ideation and execution.
• Ensure consistency of brand identity, messaging, visual standards, and customer experience across all channels and touchpoints.
• Evaluate creative effectiveness and recommend enhancements based on customer insights, engagement data, and market trends.
• Drive innovation in content formats, interactive experiences, video, social media, and emerging digital engagement channels.
Digital Production & Delivery
• Lead end-to-end digital production planning, execution, and delivery across commercial marketing programs.
• Manage digital asset production workflows, schedules, budgets, and resource allocation.
• Oversee production of websites, landing pages, emails, digital banners, interactive content, videos, and omnichannel assets.
• Coordinate with development, UX, content, and deployment teams to ensure seamless execution.
• Ensure assets are optimized for channel-specific requirements, customer journeys, and performance objectives.
• Establish production standards, governance frameworks, and quality assurance processes.
Omnichannel Content Operations
• Partner with omnichannel teams to align content production with customer engagement strategies.
• Support content deployment across CRM, email, websites, social, paid media, and customer engagement platforms.
• Manage content calendars, production roadmaps, and launch readiness activities.
• Coordinate content localization and adaptation for global and regional markets.
• Drive content supply chain optimization to improve speed-to-market and operational efficiency.
Stakeholder & Agency Management
• Serve as the primary liaison between commercial stakeholders, creative agencies, and production partners.
• Lead creative reviews, campaign planning sessions, production governance meetings, and executive updates.
• Manage agency relationships, scope, performance, budgets, and resource planning.
• Facilitate alignment across marketing, medical, legal, regulatory, technology, and operations teams.
• Influence senior stakeholders on creative direction, production priorities, and investment decisions.
Desired Profile (Experience, Key Skills)
• Bachelor’s degree in marketing, Communications, Business, Life Sciences, or related field.
• 5 to 8+ years of experience in Creative Strategy, Digital Production, Marketing Operations, or Omnichannel Marketing
• Strong understanding of pharmaceutical promotional regulations and compliance requirements.
• Experience leading agency relationships and cross-functional teams.
• Excellent communication, stakeholder management, and project management skills.
Good to have
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.