Title: Digital Strategy Manager - Adobe & Customer Journey Analytics
NJ, US
Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?
We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.
We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.
If this excites you, then apply below.
Role: Digital Strategy Associate Manager - Adobe Analytics & Customer Journey Analytics
Description:
Responsibilities
• Define data collection requirements and omnichannel measurement strategies for clients
• Define data collection requirements and develop omnichannel measurement strategies aligned with clients' business objectives
• Guide client stakeholders on their digital analytics journey, creating comprehensive roadmaps and establishing accountability frameworks
• Own measurement outcomes for clients by defining, tracking, and reporting on key success KPIs to demonstrate business value and ROI
• Manage and triage requirements from multiple stakeholders, setting appropriate expectations
• Collaborate with analytics engineers to translate business needs into technical specifications
• Develop customer journey tracking frameworks and attribution modelling requirements
• Analyse business procedures and recommend specific data collection strategies to enhance quality and insights
• Oversee the delivery of client deliverables by prioritizing efforts of implementation teams
• Build and present strategic dashboards and visualizations that tell compelling data stories
• Provide strategic consultation on analytics best practices and future-state capabilities
• Conduct regular business reviews showcasing insights, opportunities, and recommended next steps
• Serve as the point of escalation for client requests and issues
• Develop and maintain client relationships, especially within client's analytics departments
• Implement data governance best practices within the Adobe ecosystem to ensure compliance and security
• Create, document, and manage solution design references (SDRs) and measurement requirements documents (MRDs)
• Stay current with industry trends and best practices in digital analytics and customer journey analytics
Must Have
• Expertise in Adobe Analytics implementation and reporting
• 5+ years of experience in digital analytics
• Request queue management with multi-tasking ability to manage large operations
• Experience defining measurement strategies and KPIs
• Proficiency in tag management solutions (Adobe Launch / GTM)
• Strong understanding of website tagging and tracking methodologies
• Experience with data quality assurance and validation processes
• Excellent presentation and communication skills
• Experience managing client relationships and expectations
• Proficiency in Microsoft skills (Excel, PowerPoint)
• Project management experience using tools such as Jira, Workfront, etc.
Qualifications & Experience
• Bachelor's degree required, Marketing, Information Systems, or related field preferred
• 8+ years of relevant digital analytics experience
• Proven experience implementing and managing Adobe Analytics solutions in a professional setting
Other Requirements: Will need to be available for occasional travel on-site to client locations.
Good to have
• Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP)
• Knowledge of data integration between Adobe solutions
• Adobe Analytics certification or Adobe Customer Journey Analytics certification
• Experience with other Adobe Experience Cloud tools (Adobe Target, Adobe Real-Time CDP, Adobe Campaign)
• Knowledge of Customer Data Platforms
• Experience with data visualization tools (Tableau, Power BI)
• Understanding of SQL for complex data querying
• Experience in pharmaceutical or healthcare industries
• Familiarity with tools like Optimizely, DoubleClick, Google AdWords
• Observe Point experience
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.