Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Role: Associate Manager - Campaign Management

Job Description: We are seeking a dynamic and results-driven Associate Manager / Manager – Paid Media Strategist to lead end-to-end paid media strategy with a strong focus on HCP targeting across US & EU markets.
The ideal candidate will bring deep expertise in pharma programmatic ecosystems, endemic healthcare channels, and data-driven audience strategies, along with strong analytical and client-facing capabilities.
This role will drive solutioning, GTM strategy, client pitches, and governance, while ensuring compliance in highly regulated healthcare environments. In addition, the role requires a forward-looking mindset to leverage AI, data intelligence, and emerging media technologies to enhance campaign performance and HCP engagement.

Key Responsibilities
•    HCP-Focused Media Strategy & Solutioning - Develop precision-driven paid media strategies targeting HCPs using specialty, behavioral, and intent-based segmentation.
•    Programmatic Leadership - Execute and optimize pharma programmatic campaigns using healthcare DSPs like PulsePoint, DeepIntent, and Sermo.
•    Endemic Channel Expertise - Plan and manage campaigns across healthcare-specific platforms such as Medscape, Doximity, Doceree, and OpenEvidence.
•    Go-To-Market (GTM) Strategy - Design and implement GTM strategies aligned to client objectives, therapy areas, and HCP engagement goals.
•    Governance, Compliance & Best Practices - Ensure campaign execution adheres to HIPAA, GDPR, and pharma regulatory standards with defined governance frameworks.
•    Client Leadership & Strategic Consulting - Act as a strategic advisor to clients, driving media innovation and HCP engagement effectiveness.
•    Strategic Pitches & Business Growth - Lead solutioning and pitch development to acquire and grow healthcare and pharma client accounts.
•    Performance Optimization & Analytics - Monitor campaign KPIs and optimize performance using data-driven insights and testing frameworks.
•    AI & Innovation in Media - Leverage AI and LLMs to enhance targeting, personalization, and media performance outcomes.

Required Qualifications
•    Minimum 12 years in digital marketing, with significant exposure to SEM, Social, and Programmatic advertising.
•    Proven success managing and optimizing digital campaigns within the healthcare/pharma industry.
•    Updated understanding of Generative AI, Large Language Models (LLMs), and AI-based marketing solutions, with the ability to apply them in digital strategy and campaign execution.
•    Minimum 5 years of hands-on experience in solutioning, GTM planning, and digital strategy roles.
•    Experience working with US and/or EU clients will be a strong advantage.
•    Strong background in an agency environment with a track record of leading multi-channel campaigns.
•    Deep understanding of SEM (Google Ads, Bing), Social (Meta, LinkedIn, Twitter, TikTok, Snapchat), and Programmatic ad platforms (DSPs, SSPs, AdServer).
•    Skilled at interpreting data, generating insights, and presenting results in a clear, actionable manner.
•    Excellent stakeholder management, presentation, and team leadership skills.

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.