Title:  Associate Manager - GEO (Generative Engine Optimization) & AI Search Visibility

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Role: Associate Manager  – GEO (Generative Engine Optimization) & AI Search Visibility

Description: 
Key Responsibilities
In this role, you will:
•    Support GEO audits by capturing AI/LLM answers, analysing AI overviews/SERPs, and identifying visibility, accuracy and safety gaps.
•    Conduct intent and keyword research and help build prompt libraries and scenario sets across multiple audiences (patients, HCPs, caregivers).
•    Assist in mapping “answer homes” and key entities (brand, product, condition, MOA, use cases) to existing site and content assets.
•    Review and help structure on-page content (website pages, FAQs, articles, explainers) for LLM-readiness and GEO best practices.
•    Support implementation of metadata and structured data (titles, descriptions, schema, OpenGraph, internal linking) in collaboration with SEO and web teams.
•    Assist in identifying and tracking off-page / reputation properties (high-authority sites, platforms, publishers) that influence AI and search visibility.
•    Maintain content and entity mapping sheets, inventories and GEO documentation for assigned brands, markets and projects.
•    Help build and update reports and dashboards for GEO KPIs (AI visibility, answer quality, traffic and engagement trends).
•    Work with senior team members to prepare presentations, POVs and case studies for internal stakeholders and clients.

Desired Profile:
We are seeking professionals with the following qualifications:
•    8+ years of agency-side experience in SEO, digital marketing, performance marketing, content operations or analytics (digital / media / SEO agency background is a must-have).
•    Strong understanding of search behaviour, SEO fundamentals and website/content structures.
•    Hands-on experience with SEO and analytics tools (e.g., Google Search Console, GA/GA4, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog or similar).
•    Strong analytical skills and ability to work with Excel/Sheets, PowerPoint and dashboards to derive insights.
•    Excellent written and verbal communication skills, with comfort working across distributed / global teams.
•    Demonstrated ability to manage multiple projects, prioritize tasks and deliver on deadlines with high personal accountability.
•    Additional advantage: 1 tear of GEO experience is a plus/add-on.

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.