Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

Role: Associate Manager / Manager – GEO / AIO Expert
(Generative Engine Optimization / AI Optimization)
Location
Bangalore (Hybrid)
Global client responsibilities – US & Europe
Experience
12+ years in Digital, SEO, Content, or Platform driven Marketing, with at least 2–3 years focused on AI first discovery, GEO/AIO, or search evolution initiatives

Job Description:
We are seeking a senior GEO / AIO expert to define, lead, and scale how brands are discovered, represented, and trusted across AI driven answer engines and generative platforms (e.g., Google AI Overviews, ChatGPT, Copilot, Perplexity, Claude etc).
This role is not limited to SEO execution. It sits at the intersection of search strategy, content credibility, entity architecture, platform behavior, and go to market solutioning, especially for regulated industries such as healthcare and life sciences.
The role requires client leadership, strategic pitch ownership, operational governance, and enablement of adjacent teams, while shaping market facing GEO/AIO offerings.

We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Key Responsibilities :

1. Client Handling & Program Ownership
•    Serve as the primary GEO / AIO subject matter expert for assigned clients and strategic accounts.
•    Own end to end GEO engagement delivery, including: 
o    Discovery & audits (AI search readiness, entity presence, citation coverage)
o    Strategic roadmap definition
o    Ongoing optimization and governance models
•    Partner with client stakeholders (Digital, Brand, Medical, IT, Legal/Compliance) to: 
o    Align GEO initiatives to business objectives
o    Set realistic expectations around AI visibility and influence
•    Present clear, defensible narratives on how AI engines surface, summarize, and cite information.
•    Act as a risk aware advisor, especially in regulated contexts (MLR, fair balance, scientific accuracy).

2. Strategic Pitches & Capability Enablement
•    Lead or co lead GEO/AIO sections in strategic client pitches, RFPs, and proactive proposals.
•    Translate AI search trends into clear client value propositions (visibility, trust, influence, preparedness).
•    Design pitch ready frameworks, including: 
o    GEO maturity models
o    AI readiness assessments
o    Measurement and validation approaches
•    Enable internal sales, solutioning, and account teams through: 
o    Playbooks
o    Pitch decks
o    FAQs and objection handling guides
•    Contribute to thought leadership (internal and external) on GEO/AIO evolution.

3. Governance, Quality & Operational Excellence
•    Define governance frameworks for GEO programs, including: 
o    Content credibility and citation standards
o    Entity consistency and terminology controls
o    Review and update cadences for AI visible content
•    Establish quality benchmarks for: 
o    AI readiness of content
o    Schema and structured data deployment
o    Author, reviewer, and publisher signaling
•    Create standard operating procedures (SOPs) and checklists for scalable delivery.
•    Ensure compliance with medical, legal, privacy, and accessibility standards.
•    Act as the escalation point for complex GEO risks, conflicts, or gray areas.

4. Solutioning & GTM (Go To Market)
•    Shape and evolve GEO / AIO solutions and accelerators, including: 
o    AI visibility audits
o    Entity and knowledge graph optimization offerings
o    AI response monitoring and diagnostics
•    Collaborate with leadership to define: 
o    Service scope and packaging
o    Commercial models and pricing bands
o    Differentiation vs. traditional SEO offerings
•    Identify cross sell and upsell opportunities across SEO, content, analytics, and platform services.
•    Support pilot programs and early adopter clients to create repeatable case studies.
•    Provide inputs for productization and long term roadmap of GEO capabilities.

Good to have

Required Technical Qualifications :

1.    Strong understanding of how generative AI systems consume, synthesize, and present information, including: 
•    Training vs. retrieval based models
•    Source citation behaviors
•    Limitations and non deterministic outputs
2.    Deep grounding in advanced SEO fundamentals, including: 
•    Search intent and query semantics
•    Entity based optimization
•    Structured data and schema strategies
•    E E A T / credibility signaling
3.    Experience working with: 
•    Large content ecosystems
•    Authoritative medical/scientific content
•    Publisher and third party citation environments
4.    Knowledge of analytics frameworks to assess: 
•    Visibility in AI answers
•    Citation presence
•    Influence indicators (not just traffic)

Basic Qualification : 
5.    Minimum 12 years in digital marketing, with significant exposure to SEO & GEO Capabilities. 
6.    Experience working with US and/or EU clients will be a strong advantage.
7.    Strong background in an agency environment with a track record of leading SEO & GEO Capabilities.
8.    Excellent stakeholder management, presentation, and team leadership skills.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.