Title: Junior Associate - Campaign Management
Date:
12 Mar 2026
Location:
KA, IN
Job Summary & Job Description The roles and responsibilities of the Associate include the following:
· Able to take ownerships of the tasks provided and work independently with minimal support
· Able to review and guide subordinates in the work
· Interact with project management and development teams to develop a strong understanding of the project objectives
· Participate in troubleshooting and triaging of issues with different teams to drive towards root cause identification and resolution
· Provide timely status report to Lead and/or Manager
· Apply Generative Engine Optimization (GEO) strategies to optimize content for AI-powered search and recommendation systems.
· Leverage AI-assisted SEO tools and workflows for keyword research, content ideation, reporting, and SEO automation.
Desired Profile (Education, Experience, Key Skills)
· Any Graduates
· Detailed understating of SEO concepts & up to date on the latest trends
· 1 to 3 years of experience with interest
· Good communication both written and verbal (*must)
· Flexible to work and motivated
· Proficiency in MS Excel, PowerPoint, and Word
· Experience with tools like GSC, SEMRush, Ahrefs
· Should be able to work on reporting tools like Google Analytics, Adobe Analytics, Google Search Console, and Looker studio would be an additional benefit. · Knowledge or hands-on experience with GEO and AI-driven SEO optimization is a plus.
· Able to use ChatGPT pr similar platforms for prompts creation and workflows creation
· Worked on Automation in SEO is a plus
Key Functional Areas of Responsibility:
· Perform keyword research in coordination with the client business objectives to optimize the existing content and uncover the new opportunities
· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
· Provide recommendations and execute strategies for content development in coordination with SEO goals
· Implement link-building strategies while adhering to compliance and quality standards.
· Apply GEO and AI optimization strategies to enhance search visibility in AI-driven environments.
· Stay updated on SEO, AI, and search engine trends and developments.
· Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance
· Ensure quality of own work and review team members’ outputs.
· Explore and leverage AI tools for keyword research, content ideation, and SEO automation, where applicable.
Hands-on experience in SEO with a strong understanding of:
· Technical SEO - site audits, crawl optimization, schema, XML sitemaps, Core Web Vitals, and fixing technical blockers.
· On-Page SEO - metadata optimization, internal linking, content structuring, keyword placement, and UX-aligned improvements.
· Content SEO - content strategy, keyword mapping, topic clustering, editorial planning, and content quality optimization.
· Off-Page SEO - link-building, outreach, authority growth, competitor backlink analysis.
· Reporting & Analytics - Google Analytics, Adobe Analytics, Google Search Console, Looker Studio/Data Studio, and actionable insights generation based on data.
Tools Experience: Semrush, Ahrefs, Google Keyword Planner, Screaming Frog, and similar SEO tools.
GEO (Generative Engine Optimization) Basics:
· Understanding how AI engines (ChatGPT, Gemini, Perplexity, Claude, etc.) surface and summarize brand information.
· Ability to optimize content for AI-powered search and recommendation systems.
· Familiarity with prompt-based optimization, AI answer-presence monitoring, and brand visibility in generative results.
· Awareness of GEO strategies such as entity optimization, structured data enhancements, and content alignment for AI models.
AI-Driven SEO Skills:
· Working knowledge of AI-powered SEO tools for keyword research, content ideation, automation, and analytics.
· Ability to build prompt workflows to improve productivity and SEO outputs.
Additional Requirements:
· Understanding of SEO best practices for pharma/healthcare websites (preferred).
· Strong analytical skills with the ability to translate data into actionable insights that improve website performance.