Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
Job Summary
We are looking for a Junior SEO/GEO Associate with a foundational understanding of SEO and emerging Generative Engine Optimization (GEO). The role involves executing SEO deliverables, supporting AI-driven optimization initiatives, and contributing to improving brand visibility across search and AI platforms.
Key Responsibilities
• Execute basic SEO tasks across technical, on-page, content, and off-page areas
• Perform basic keyword research, mapping, and content optimization aligned with business goals
• Support implementation of GEO strategies for AI-driven search platforms (ChatGPT, Gemini, Perplexity, etc.)
• Leverage AI tools for content ideation, optimization, and automation
• Monitor website performance using analytics and reporting tools
• Conduct basic technical audits and assist in resolving SEO issues
• Support link-building activities ensuring quality and compliance
• Collaborate with internal teams (content, development, analytics) to meet project objectives
• Provide regular status updates to leads/managers
• Ensure accuracy and quality of deliverables
Must Have
Core Skill Requirements
SEO Fundamentals
• Understanding of:
o Technical SEO (site audits, crawlability, schema, Core Web Vitals, sitemaps)
o On-page SEO (metadata, internal linking, content structure, keyword placement)
o Content SEO (keyword mapping, clustering, content optimization)
o Off-page SEO (link building, backlinks analysis)
o Basic Reporting & analytics (GSC, GA, Looker Studio)
GEO (Generative Engine Optimization) Basics
• Awareness of how AI platforms surface and summarize content
• Basic understanding of optimizing for AI-driven discovery and recommendations
• Exposure to prompt-based optimization and AI visibility tracking
• Familiarity with concepts like entity optimization and structured data for AI
AI-Driven SEO
• Working knowledge of AI tools for:
o Keyword research
o Content ideation
o SEO automation
Tools & Platforms
• SEO Tools: SEMrush, Ahrefs, Screaming Frog
• Analytics: Google Analytics, Google Search Console, Looker Studio
• AI Platforms: ChatGPT or similar tools for workflow support
Desired Profile
• Graduate in any discipline
• 1–3 years of experience in SEO (freshers with strong understanding can be considered)
• Basic understanding of SEO trends and GEO concepts
• Strong analytical and problem-solving skills
• Good written and verbal communication
• Proficiency in MS Excel, PowerPoint, Word
• Exposure to pharma/healthcare SEO is a plus
• Experience with AI-led SEO or GEO workflows is an added advantage
Key Expectations
• Ability to own assigned tasks with minimal supervision
• Willingness to learn and adapt to AI-driven SEO practices
• Maintain quality and accuracy in deliverables
• Stay updated with SEO, AI, and search ecosystem trends