Title: Lead Analyst
KA, IN
Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
Must Have
Role: Lead Analyst – GEO (Generative Engine Optimization) & AI Search Visibility
Description:
Key Responsibilities
In this role, you will:
• Define and evolve the GEO/AIO strategy and frameworks (hygiene, architecture, reputation, LLM-first content) for assigned clients and brands.
• Lead GEO diagnostics including AI / LLM answer audits, entity and claim mapping, on-page/off-page assessments and reputation reviews.
• Translate findings into prioritized roadmaps covering hygiene fixes, content, web architecture, off-page signals and measurement.
• Collaborate with SEO, content, medical, creative and web teams to ensure GEO complements SEO and is embedded into existing workflows.
• Partner with analytics teams to extend measurement beyond classic SEO into AI-visibility KPIs, including GEO dashboards and scorecards.
• Drive the design and usage of LLM-first content frameworks (e.g., VITAL-Rx / PULSE-Rx) with brand and medical stakeholders.
• Contribute to and guide development of the GEO/AIO Lab to benchmark how brands show up across multiple LLMs and test interventions.
• Prepare and present client-ready narratives, POVs and recommendations, including workshops and trainings for internal and client teams.
• Support business development through solutioning, pitch participation and case study creation for GEO/AIO opportunities.
• Mentor junior team members and help establish best practices, checklists and playbooks for GEO delivery.
Mindset:
• Adopting an AI-first, experimental mindset to solve complex visibility and content challenges.
• Balancing innovation in GenAI with rigorous compliance environment.
Capability:
• Building and executing GEO strategies across hygiene, content, architecture and reputation.
• Translating complex AI / LLM concepts into simple, actionable programmes for global pharma stakeholders.
• Designing and using GEO/AIO Labs, prompt libraries, and LLM testing to drive continuous improvement.
Stakeholder Management:
• Working closely with brand, medical, SEO, web, analytics and compliance teams on the client and Indegene side.
• Collaborating with global and local markets, ensuring alignment with regional regulations and nuances.
Customer Focus:
• Deepening your understanding of HCP and patient information-seeking behaviour across search and AI.
• Using data and insight to shape safer, more useful AI answers that support better health decisions.
Desired Profile:
We are seeking professionals with the following qualifications:
• 8+ years of experience in digital marketing, search, content strategy, analytics or consulting, ideally with SEO exposure.
• Agency experience in SEO and GEO/AIO is a must have. Pharma experience is good to have but not mandatory.
• Demonstrated ability to lead complex, multi-stakeholder projects with global teams.
• Strong understanding of search behaviour, SEO fundamentals, web/content structures and basic analytics.
• Comfort engaging with concepts like LLMs, AI search, structured data (schema, OG tags), knowledge graphs.
• Excellent communication, storytelling and presentation skills, with a track record of influencing senior stakeholders.
• High personal accountability and demonstrated success in delivering complex, high-impact initiatives.
Good to have
The following are not mandatory but would be a plus:
• Experience with SEO / search tools (e.g., GSC, GA/GA4, SEMrush, Ahrefs, Screaming Frog).
• Exposure to GenAI / LLM tools (OpenAI, Gemini, Claude, etc.) and prompt-based workflows.
• Experience in team handling, SEO strategy or digital transformation roles.
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.