Job Description
Must Have
Role: Lead Business Analyst
Job Description: You will be responsible for:
Program management for developing AI solutions with the internal team based on market trends. Evaluating alternatives based on objectives and overseeing implementation of POC and final product delivery
Curating solutions in form of presentations to address client requirements in tight timelines
Working with business, to understand data needs and contributes to provide a clear, homogeneous and coherent vision of the customers marketing data
Preparing and presenting reporting results, new process, new implementation methodology or approach to business stakeholders and digital marketing teams
Driving formulation of Gen AI based accelerators in existing web analytics portfolio of services
Understanding how a client’s marketing data is used and provide recommendations on how to improve the available data. Also developing best practices for the business on data enablement and data collection approach.
Working with client on a daily basis to understand the regular and adhoc reporting and digital analytics needs
Owning and developing a new capability in the web analytics portfolio from scratch based on market trends and current portfolio structure. This would include ensuring the availability of a trained resource bench to fulfil delivery
Required Qualifications
Have hands on experience of at least 4 years on Digital Analytics and pharma related business use cases
Working knowledge of Generative AI models – operating and evaluation parameters, constraints and hands-on experience with LLMs and agentic flows
Knowledge on Analytics Platforms - Google Analytics, GCP
Knowledge on Tag Managers – Google Tag Manager
Program management, stakeholder management and delivery liaison skills
Strong knowledge of on-page, off-page, and technical SEO.
Proficiency with A/B testing tools and techniques including Target, Optimizely and the associated statistics
Analytical mindset with strong Excel and reporting skills.
Engineering background with strong analytical and problem-solving skills preferred
Experience in creating capabilities, functional and technical documentation like BRD,DFD, FRD, TDD, FIAs etc.
Google Analytics and/or GTM certification
Good to have
Preferred Qualifications
Experience with international or e-commerce SEO.
Experience with data visualization tools and CRO strategies