Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Role: Manager : Marketing & Communication (AI) 

Job Description: You will be responsible to work on the below in close collaboration with central marketing & PR teams
•    Elevate Indegene's positioning as the AI-native partner of choice for life sciences clients through consistent, differentiated messaging across all touchpoints.
•    Develop and own Indegene's AI transformation thought leadership content strategy — spanning white papers, POVs, executive bylines, and research reports that reinforce AI-native positioning in life sciences.
•    Devise integrated campaign strategies and ensure end-to-end execution across LinkedIn, Twitter/X, and paid media channels to generate demand and build brand equity.
•    Own campaign planning and brief development, including target audience segmentation, channel mix, messaging architecture, creative direction, and success metrics.
•    Develop and maintain messaging frameworks, competitive positioning documents, and brand narratives for AI solutions that can be activated across sales, marketing, and PR.
•    Orchestrate media activities in close partnership with Indegene's PR team to amplify AI milestones, partnerships across earned and owned media.
•    Build and nurture relationships with key industry journalists, analysts, and influencers in the life sciences and enterprise technology space.
•    Track and report on share of voice, media sentiment, and analyst coverage to benchmark Indegene's AI brand perception over time.
•    Monitor competitive landscape and industry AI trends to continuously refine and sharpen Indegene's positioning and content strategy.
•    Partner with digital and creative teams for asset development, A/B testing, and continuous optimisation of campaign performance.
•    Own end-to-end planning and execution of Indegene's AI-focused participation at key industry events, conferences, and trade shows (e.g., HIMSS, Pharma Forum, DPharm, Reuters Pharma).
•    Deliver regular ROI reports to leadership with clear performance insights, recommendations, and optimization plans to continuously improve marketing efficiency.

Must have: 
•    MBA graduate with overall 6-10 years’ experience
•    Demonstrated experience in building and executing integrated marketing campaigns across digital, paid, and earned media channels.
•    Strong understanding of AI, digital transformation, and technology marketing — with the ability to translate complex solutions into resonant narratives.
•    Proven track record in thought leadership content development, including white papers, executive POVs, and research-backed assets.
•    Experience managing marketing budgets and reporting on campaign ROI and performance metrics to senior leadership.
•    Prior exposure to PR / media relations processes and analyst engagement is a strong advantage.
•    Experience planning and managing industry events and trade show participation is preferred.

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.