Job Description:
We are seeking a highly skilled and motivated Senior SEO/GEO Analyst to join our team. The ideal candidate will possess a strong technical background in SEO and GEO/AIO, demonstrate the ability to manage projects independently, lead a small team, and collaborate effectively with multiple teams. The Senior SEO/GEO Analyst will also be responsible for client communication and should possess strong technical and domain knowledge in addition to the following qualifications:
Responsibilities:
• Lead and manage SEO/GEO projects from inception to completion, ensuring all deliverables are met within scope, timeline, and budget.
• Conduct comprehensive technical SEO audits and provide recommendations for website optimization.
• Implement on-page, off-page, and GEO optimization strategies to improve organic search visibility and rankings across regional and global markets.
• Perform keyword research and analysis to identify relevant and high-traffic keywords for content optimization.
• Develop and execute content strategies aligned with SEO goals, including content creation, optimization, and promotion.
• Apply GEO and AI optimization strategies to enhance search visibility in AI-driven environments.
• Stay updated on SEO, AI, and search engine trends and developments.
• Review teams' work for quality before sharing the file with clients,
• Expertise in using PowerPoint, Excel, and Word.
• Monitor and analyze website performance using SEO analytics tools (e.g., Google Analytics, Google Search Console) to track key metrics and generate actionable insights.
• Stay updated with search engine algorithm changes, automation in SEO workflows, and industry trends to adapt strategies accordingly. Hands-on experience with automation tools is a plus.
• Lead and mentor a small team of SEO analysts, providing guidance and support as needed.
• Collaborate with cross-functional teams, including web development, content, and marketing, to implement SEO/GEO best practices and drive results.
• Communicate regularly with clients to provide updates on project progress, discuss strategy, and address any concerns or questions.
Desired Profile (Education, Experience, Key Skills)
• Any Graduates
• Detailed understanding of SEO & GEO concepts & up to date on the latest trends
• 5+ years’ experience in SEO (pharma/healthcare industry will be a plus)
• Good communication, both written and verbal (*must)
• Flexible to work and motivated
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with tools like SEMrush, Ahrefs, keyword planner, and other important tools.
• Able to use ChatGPT pr similar platforms for prompts creation and workflows creation
• Worked on Automation in SEO is a plus
• Should be able to work on reporting tools like Google Analytics, Adobe Analytics, Google Search Console, Looker studio.