Title:  Manager, Omnichannel Analytics

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work

Manager, Omnichannel Analytics

You will be responsible for:

• Delivery:
  • Partner with analysts to deliver Omnichannel reporting and insights, with a specific focus on digital channels and actionable insights to inform tactical optimizations and strategic planning
  • Develop and refine measurement frameworks by translating brand level omnichannel objectives into measurable KPIs. Ability to capture brand, campaign and tactical nuances while also ensuring alignment and consistency in measurement across brands and business units is critical
  • Lead Omnichannel dashboard enhancements and on-going maintenance – ensure dashboard meets brand specific requirements while also maintaining consistency across brands & BUs, gather and translate enhancement requirements from client, leverage AI to automate dashboard operations and insights generation to drive both efficiency & effectiveness
  • Deliver actionable monthly and quarterly omnichannel performance reports focused on highlighting trends and insights to clients in a compelling manner that drives campaign optimization
  • Recommend experiments & a/b tests that address key business challenges and questions
  • Support client stakeholders in collaborating with media agencies and AORs to define measurement plans, align on optimizations, resolve data discrepancies and pull through tactical recommendations & a/b tests
  • Ensure all activities are conducted in compliance with client’s procedures & regulations with appropriate documentation and approvals

• Client Relationship:
  • Build and maintain strong relationships with key stakeholders within pharmaceutical client organizations. Become a trusted partner for Omnichannel Analytics by proactively setting expectations and addressing challenges
  • Understand client’s business objectives and ensure monthly reporting, dashboards, adhoc analysis align to these objectives and address their key business questions
  • Challenge conventional approaches when appropriate and actively share relevant POVs on relevant industry trends, new solutions, and best practices

Must Have

• Team Leadership and Project Management:
  • Lead a team of analysts and consultants, providing guidance, coaching, and mentorship to drive high performance and professional development.
  • Build and implement internal digital education training programs to enable analysts to effectively execute digital and omnichannel engagements
  • Coordinate cross-functional efforts within the team and across departments to address complex client challenges effectively.

Your impact:
About you:

• 8+ Years of relevant professional experience
  • 3+Years of Digital Analytics and Insights Experience
  • 3+ Years of Life Sciences / Pharma experience
  • 1+ Years of managing teams 
• Strong understanding of paid media strategies, tactics, measurement and data. Media agency experience is a plus
• Experience analyzing website performance and making recommendations to optimize performance. UI/UX optimization experience is an added bonus

Must have:

• Experience translating digital marketing goals into measurable KPIs and metrics
• Understanding of the underlying business rules and nuances of processing digital data to align with KPI/metric definitions
• Expertise in developing & delivering monthly digital marketing or omnichannel reporting that effectively communicates performance trends while also identifying optimization opportunities
• Proven track record of successfully managing client relationships and delivering impactful digital analytics solutions to drive business outcomes
• Excellent communication and presentation skills, with the ability to communicate complex concepts to both technical and non-technical audiences effectively.
• Proven ability to frame a business issue, design the right solution, and deliver results.
• Google Analytics and/or Adobe Analytics​ Experience
• Understanding of Media Platforms & Data such as MCI/Datorama, PLD/NPI Activity Data, DCM, SA360, HCP365, AIMXR, Meta, LinkedIn, TikTok​
• Proficient with Power BI and Co-pilot
• Comfortable with CRM platforms such as Veeva and SFMC​

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.