Title:  Senior Brand Liaison

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Brand Liaison

As a Brand Liaison, you will play an integrative role - acting as a strategic single point of contact and connector across brand, creative, digital, regulatory and offshore delivery teams. You will drive success through structured collaboration, process oversight, market-level prioritization, and cultural enablement across content production, web development, and campaign execution.

Core Responsibilities

1. Strategic Brand Liaison & Stakeholder Engagement

• Serve as the dedicated Liaison for assigned brands or markets—coordinating across brand leads, AORs, channel owners, and delivery units.
• Enable in-market alignment by facilitating country-level campaign planning and localization discussions.
• Foster strong relationships with brand and marketing stakeholders to align on customer experience objectives, message relevance, and omnichannel strategy.

2. Brief Management & Intake Coordination

• Lead a consistent intake process across Content, Web, and Campaigns.
• Ensure briefs are complete, technically feasible, and aligned with execution needs.
• Prioritize requests based on business impact, complexity, and readiness.

3. Project Oversight & Delivery Governance

• Manage timelines, handovers, dependencies, and track deliverables across all stages of the project lifecycle.
• Monitor performance metrics including content performance, landing page readiness, campaign throughput, CSAT etc.
• Ensure quality, compliance, and on-time delivery across deliverables like websites, emails, banners, PDFs, journeys, automations etc.
• Ensures adherence to PAAB and ASC guidelines during content production, with a focus on operational execution rather than strategic planning.

4. Campaign Planning, Execution & Performance

• Collaborate with brands on campaign planning and market-level execution priorities.
• Advise on technical setup, journey logic, audience segmentation, and channel selection.
• Track in-campaign performance, extract insights with analytics partners, and suggest optimizations.

 

 

5. Financial & Operational Reporting

• Maintain production trackers, rate cards, and retainer logs.
• Report on planned vs actual spend, SLAs, and delivery KPIs.
• Contribute to strategic decisions on budget reallocation and resource planning based on volume trends.

Candidate Profile

Location:

• Onshore: Toronto, Canada

Qualifications:

• 8+ years in digital marketing, operations, or client services.
• 5+ years in the pharma/healthcare industry preferred.
• Experience across CMS, campaign automation platforms (Veeva, SFMC, Adobe, etc.), and web development tools.
• Strong track record in stakeholder management, campaign planning, and cross-functional coordination.
• Excellent presentation, communication in English (mandatory) [local language (for in-market roles), if applicable]
• Ability to manage technical recommendations, deliverables across service lines, and insights generation.
• Familiar with Canadian regulatory guidelines such as PAAB, with a focus on adherence during content production.

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.