Title:  Promotional CopyWriter

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Promotional Copy writer

This Copywriter should possess an understanding of pharmaceutical marketing and be able to communicate brand objectives to authentically connect with audiences. The Copywriter will need to translate complex details of various therapeutic areas (CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelines, and marketing goals to develop digestible promotional content and messaging across channels.

This position requires a highly detailed, creative thinker with excellent storytelling abilities, as well as a love for life sciences, research, and annotation. This role will help craft bold and evocative marketing messages, promotional-only training materials, and digital content that engages and influences sales teams, HCPs, and patients and their caregivers.

The role of a copywriter is influenced by the demands of fast-paced omnichannel environment with equal importance on creativity, being on-brand, on-time, and aligned with regulatory guidelines and processes. Detail and organization matter in regulatory submissions to achieve efficient approvals.

A successful copywriter will be a quick learner with a versatile writing style and a curious mind

You will be responsible for:

 

- Ensure compliance to local legislation and regulations including internal policies, ensuring that content development & activities are supported by authentic and up-to-date references.

- Thorough with FDA submission and approval process including organization’s internal MLR submissions.

- Strong conceptual abilities, remarkable writing skills and a solid knowledge of the digital landscape

-Develop and update content for various commercial assets, with a focus on omnichannel implementation on digital channels (including banner ads, emails, sales rep materials, social media content and websites) – as well as printed material (including posters, slide kits, patient guidelines, leaflets and conference materials).

-Work in partnership with the graphic design team (on the needs for copy and content), with the brand and production teams on briefs, workshops and project deliveries.

-Follow best practices in the department regarding processes, communication (internal and external), project management, documentation and technical requirements such as language, grammar, stylization, content search, summarizing, data conflicts, and referencing

-Participating in assigned training programs and working on assignments as per requirement.

-Participating in client calls as per project requirements

-Perform self review and peer audits of the projects.

-Being compliant to quality, confidentiality, and security; adhering to and following quality systems, processes, and policies; and being compliant to training and specifications

 

Ideal Profile:

-Education—M Pharm/BDS/MDS/PhD or any health science background with relevant experience

-Minimum 3 years of experience in an agency setting with experience submitting to FDA and making necessary changes for approval

-Strong flair and passion for writing

-Strong written and verbal communication/presentation skills

-Passion for networking and stakeholder engagement.

-Being up to date with the latest technical/scientific developments and relating them to various projects

-Client-oriented attitude with focus on creating strong long-term relationships with clients and encouraging others to work toward this goal

-Ability to assure timely completion of assignments

-Skilled in problem identification and problem solving

-Detail oriented, well organized and timeline driven with the ability to multitask.

-Experience working within a big multi-national company in a matrix environment.

- Should be proficient with English.

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.