Title:  Social Media Lead

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com 

Looking to jump-start your career? 

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. 

We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Role: Social Media Lead

Description:

Key Responsibilities:
•    Social Media Governance & Guidance (US) : Develop and maintain process documentation, standards, and point-of-view (POV) materials for US social channel activations. Partner with privacy and compliance teams to ensure proper governance and risk management.
•    Provide guidance as needed to the brand and strategy teams in converting brand plans into digital plans, specifically tailored for Social Media channels.
•    Assist with day-to-day social media related tasks including Page management, audience engagement, AE reporting , compliance/CRM setup, Paid Social Media campaigns , Social Listening, and Content Strategies.
•    Own the partnerships for social media moderation, execution and best practices. 
•    Maintain relationships with social vendors to stay informed on platform updates, betas and cost saving opportunities
•    Conduct training sessions covering tools and social capabilities.
Required Qualifications:
•    Social Media Professional with 8+ years of diverse expertise spanning pharma, healthcare, life-sciences, Med-Tech and Information Technology. Adept at channel & campaign management driven by market research, social & search listening, audience analytics, competition benchmarking and TG   profiling.
•    Experience in handling end-to-end social media campaigns with top pharma clients, covering online outreach, HCP influencer profiling, channel strategy, social media management, AE reporting, campaign execution, budget optimisation and reporting performance analytics.
•    Understanding of pharma social media compliances, platform guidelines, geographical regulations and patient & HCP social media affinities
•    Hands on experience in driving campaigns on several platforms like Meta Business Suite ( Facebook & Insta), LinkedIn Marketing, Google Analytics, X (formerly Twitter), Youtube
•    Experience in handling tools like Hootsuite, Sprout Social, Meltwater, Sprinklr, Talkwalker, SEMrush.

KEY SKILLS: 
•    Project Management
•    Social Media Marketing
•    Social Listening & Market Research
•    Content Strategy
•    Proficiency in multiple social media platforms
•    Excellent business writing and verbal communication skills a must
•    Must be proactive and be able to work independently 
•    Highly organized and personable individual  

EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.