Title:  Senior Architect, Salesforce Marketing Cloud

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Role: Senior Architect, Salesforce Marketing Cloud 
Location: New Hope, PA (open to On-site if local or Remote/Hybrid if not) 

Descriptipn:

As we evolve our omnichannel solutions for BioPharm Communications Companies, we are seeking a highly skilled and experienced Senior Salesforce Marketing Cloud (SFMC) Architect to help lead the backend design, development, and optimization of our marketing automation capabilities for Pharma & Biotech brands. This will be a technical role responsible for architecting complex, data-driven customer journeys and campaign automation using Salesforce Marketing Cloud, and Tandem’s proprietary applications portal while working closely with stakeholders across CRM Marketing Operations, Data, and Product teams. The SFMC Architect position will also provide oversight and play a critical role in the Salesforce Marketing Cloud vendor partnership to ensure that our platform is capitalizing on any new trends or capabilities, and process efficiencies with the end goal of improving overall campaign delivery. 

Must Have

In partnership with CRM Marketing Operations, lead the design and architecture of SFMC solutions for Client marketing campaigns that require strategic, omnichannel frameworks, data modeling, automation and integrations 
Provide guidance on SFMC best practices, platform scalability, new technical expertise, process efficiencies, and the supporting documentation as needed 
Translate campaign-level business requirements into technical specifications and custom builds for end-to-end automated deployment 
Design data flows and API integrations between SFMC and in-house Programmatic desks, and external partners and platforms (i.e., other CRM systems, CDPs, SFAs, media placements, and publishing partners etc.) 

Core Technical Skills: 

SFMC Platform Experience 
Proficiency in Email Studio, Mobile Studio, Automation Studio, Journey Builder, Contact Builder, Advertising Studio, and Content Builder 
Deep understanding of data extensions, contact model, and subscriber key strategy 
Experience with Send Logging, Data Views, and Data relationships 
Experience with multi-business unit and enterprise-level implementations 
AMPscript & Server-Side JavaScript (SSJS) 
Advanced use of AMPscript to personalize content dynamically 
Comfortable with SSJS for backend logic within emails, cloud pages, and automations 

CloudPages & Microsites 

Build and manage custom cloud-based landing pages, forms, and surveys using HTML, CSS, AMPscript, SSJS etc. within SFMC and fully integrated with Client systems and marketing campaigns 
Automation Studio 
Design and optimize multi-step automations 
Use SQL Queries, data filters, and file imports/exports effectively 
Create programmatic data workflows for campaign triggers and data updates 

Preferred Data & Integration Skills: 
SQL for Query Activities 
Proficiency with Salesforce Marketing Cloud SQL dialect 
Write complex joins, filters, and aggregations for segmentation, reporting, and triggers APIs 
Experience with REST and SOAP APIs 
Triggered sends 
Data Extension manipulation 
Subscriber management 
Custom preference centers 
Integration of SFMC with SFAs (i.e., Veeva, Salesforce CRM, OCE etc.), external CDPs, or other 3rd party systems 
Data Management 
Strong understanding of data modeling, segmentation, and multi-source data integration 
Comfortable managing large datasets ensuring data hygiene and compliance 

Other Qualifications: 

5+ years of experience working with Salesforce Marketing Cloud, with a deep understanding of core modules and capabilities 
Familiarity with customer journey orchestration, next-best-action frameworks, and AI-driven personalization 
Adept at a consultative approach, and customizing marketing automation solutions to meet individual Client needs  
Experience and understanding of the regulated healthcare industry preferred 
Compliance knowledge and familiarity with CAN-SPAM, GDPR, HIPPA 
Knowledge of performance and deliverability optimization and best practices for email rendering, inbox placement, domain warm-up and onboarding, and IP management 
High-level understanding of marketing analytics, tagging strategies, and campaign performance reporting that could impact journey decisioning frameworks and builds 
Experience implementing and overseeing pre and post deployment QA checks for Client campaign marketing automation including escalation and troubleshooting  
Strong cross-functional collaboration with internal teams, and external vendor partners 

Good to have

Certifications: 

Salesforce Certified Marketing Cloud Developer (strongly preferred) 
Salesforce Marketing Cloud Email Specialist 
Bonus: Salesforce Admin, Marketing Cloud Consultant, or Architect certifications 

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.