Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career?
We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.
We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
Must Have
Senior Manager � Marketing-Corporate Marketing
You will be responsible for:
Specifically, this candidate �
� Understands buyer personas and their journey, segments the market and priorities targets with a good product-need fit
� Develops a deep understanding of the solutions to build and execute its Go To Market (GTM) strategy and commercial activation plan
� Understands competitors, funnels competitive insights into solution roadmaps and identifies areas of differentiation for Indegene
� Working with SMEs and Product Managers, builds the core messaging and positioning for solutions by converting technical features into simple, customer-specific outcomes
� Independently creates compelling content (presentations, brochures, fact sheets, case studies, videos, web pages, blogs, PR) that differentiate the solutions
� Enables the commercial team through trainings on the right use of the assets, ensuring the brand is represented consistently and cohesively
� Establishes Indegene thought leadership in the solution category by working with industry forums and driving the industry council�s agenda and publishing white papers
� Crafts and orchestrates digital and offline campaigns and events that drive demand, aligned with the buyer journey process
� Launches new solutions and ensures standardization in messaging for existing solutions
� Partners with Creative Services and / or Creative Agency to translate content into inspiring creatives, while complying to brand guidelines
� Works with the Head of Marketing as voice of the business and its priorities, while collaborating closely with the Business Unit Head to bring a marketing perspective to the business
� Leads and mentors a team of two product marketers on best practices in the function and the art of storytelling
Must have:
The candidate demonstrates �
� Great marketing aptitude and a thirst to learn about new solutions
� Curiosity to ask the right questions in a language SMEs, Product and Sales Managers understand
� Good market research and inferencing skills, terrific content writing skills that illustrate solution value simplistically
� Strategic thinking, coupled with strong execution skills and a roll-up-your-sleeves, get-it-done attitude
� Spirit of partnership and high EQ to manage multiple senior stakeholders
� 10-12 years of Product Marketing experience
� MBA preferred, technology and life sciences industry knowledge helpful
Nice to have: (Additional desired qualities)
Perks: (Mention if any, otherwise ignore)
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.