Title: Senior Manager - Omnichannel Measurement
NJ, US
Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?
We understand that you are looking for growth and variety in your career at this point and we would love you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.
We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while working with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.
If this excites you, then apply below.
Role: Lead - Analyst
Description:
• Develop and execute comprehensive omnichannel marketing strategies to engage healthcare professionals (HCPs), patients, and other stakeholders, ensuring a seamless customer experience across digital, in-person, and traditional channels.
• Define and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, focusing on engagement rates, campaign ROI, and customer journey insights.
• Utilize advanced analytics and AI/ML tools to analyze cross-channel data, optimize content delivery, and personalize interactions, enhancing customer segmentation and tailoring messaging for specific audiences (e.g., HCPs, patients, health systems, retail pharmacies).
• Lead the design, development, and execution of insights and measurement strategies that align with broader marketing goals, identifying the optimal mix of channels to drive awareness, access, and uptake of pharmaceutical products.
• Collaborate with Sales, Medical, Digital, Integrated Media, and Analytics teams to ensure a cohesive customer experience, serving as a central point of collaboration across US Commercial teams.
• Engage with Global Marketing counterparts to ensure brand consistency and share best practices, adapting global strategies to the US market as needed.
• Champion the adoption of digital platforms and emerging technologies, including CRM , marketing automation, content management systems, and AI-driven tools, working closely with IT and digital teams for integration and smooth functioning (real-time data tracking, automated customer insights, digital campaign execution).
• Drive data-informed decision-making by utilizing analytics to measure channel effectiveness, optimize content delivery, and refine strategies based on performance metrics, developing dashboards and reporting frameworks to monitor KPIs.
• Serve as a key liaison between marketing, sales, medical, IT, and analytics teams to ensure alignment and integration of efforts, facilitating collaboration across US Commercial teams.
• Prepare documentation for high level business stake holders (VP/CFO) with business outcomes
EQUAL OPPORTUNITY