Title:  VP/GM Commercial Strategy

VP / GM, Commercial Strategy

Role Overview:

As VP/GM Commercial Strategy, you will serve as the senior-most leader overseeing strategic client engagement for a high-impact pharmaceutical launch in the ADHD space. Acting as the primary interface between our organization and client executive leadership, you will drive commercial strategy, launch readiness, and post-launch optimization. This role is pivotal in shaping brand success in the U.S. market and ensuring seamless cross-functional execution across Medical Affairs, PRMA, Commercial, Patient Engagement, and more.

Key Responsibilities:

1. Client Relationship Leadership

• Serve as the senior relationship lead for client executives, fostering trust, transparency, and strategic partnership.
• Translate high-level brand and business objectives into actionable priorities for internal and client-facing teams.

2. Program Governance & Strategic Alignment

• Architect and oversee the governance framework for the launch program, ensuring all workstreams are aligned with the client’s strategic vision.
• Drive cross-functional integration to deliver a unified, end-to-end experience that supports launch excellence and long-term brand growth.

3. Marketing Strategy & Planning

• Lead development of marketing strategy aligned with brand positioning, launch goals, and market dynamics.
• Ensure strategic coherence across messaging, channels, and audience segments.

4. Launch Campaigns & Readiness

• Lead go-to-market planning, including pre-launch awareness, HCP engagement, and patient activation campaigns.
• Ensure readiness across all channels and touchpoints for a successful Day Zero and beyond.

5. Change Management & Launch Readiness

• Champion change management initiatives to support adoption of new processes, technologies, and operating models.
• Ensure cross-functional readiness for both pre-launch and post-launch phases, including market access, field deployment, and operational execution.

6. Executive-Level Reporting & Communication

• Lead development and delivery of executive briefings for steering committees and senior stakeholder forums.
• Ensure clarity, alignment, and strategic focus in all communications with C-suite and senior leadership.

7. Cross-Functional Collaboration

• Partner closely with internal and client-side Medical Affairs, PRMA, Commercial, and Patient Engagement teams to ensure integrated planning and execution.
• Promote consistency and synergy across all marketing and engagement efforts.

8. Market Intelligence & Positioning

• Provide strategic insights on competitive landscape, market trends, and stakeholder behaviors.
• Shape brand positioning and commercial strategy to maximize differentiation and impact.

9. Performance Monitoring & Continuous Improvement

• Define and track KPIs aligned with launch success metrics and client expectations.
• Capture insights and lessons learned to inform future launches and drive continuous improvement.

10. Financial & Commercial Management

• Oversee budget planning, forecasting, and financial health of the program.
• Lead commercial discussions around scope changes, contract extensions, and value delivery.

11. Internal Leadership & Coordination

• Act as the strategic bridge between internal delivery teams and senior leadership, ensuring alignment on priorities and resource allocation.
• Mentor and coach team leads to maintain high performance, accountability, and client satisfaction.

12. Asset Development & Review

• Guide creation and review of promotional materials, messaging frameworks, and digital assets.
• Ensure all assets meet compliance standards and reinforce brand identity.

13. Stakeholder Engagement

• Oversee development of internal and external communications, including HCP and patient-facing messaging.
• Ensure stakeholder engagement strategies are aligned with brand values and market needs.

14. Risk, Compliance & Quality Oversight

• Proactively identify and mitigate program-level risks, interdependencies, and bottlenecks.
• Ensure compliance with regulatory standards and uphold quality across all deliverables.